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EN
Dynamic changes in professional communication mediated through digital media leads to a transformation of the existing types of text. This article focuses on the tennis live ticker as a new hybrid form of sports reporting, which gives internet and app users the opportunity to participate in a given sports event ‘just in time’ and to comment it online asynchronously. The non-linearity, multimodality, hypertextuality and the level of expertise represented by tennis-live-tickers require the recipient to be particularly interactive. In comparison to conventional sports reports and commentaries in the press or on television, the semiotic resources of the live ticker offer a unique way of conveying specialist content in digital media. The differences in the journalistic form of presentation, text structure and adaptation to the reception requirements of the medium are explored in the selected texts of the German and Polish tennis live tickers from online press and live score websites.
EN
This paper is devoted to the presence of emotions and evaluation in sports reports. The processes of statement emotionalisation, supported by appropriately selected evaluative linguistic measures make the focus of the considerations here. The aforementioned language strategies in sports reporting are treated as its intrinsic elements and are manifested both in the exhibition of the sender's emotions and opinions, as well as in striving to evoke specific emotions and reactions in the recipient. Football press releases, aimed at expressing and forming opinions, representing the text genre of sports commentary, served as illustrative material in the discussion. Attempts at influencing the recipient through intentional linguistic actions, and thus striving to obtain a desired response to the speech acts transmitted to him, are treated through the lens of the pragmatic category of persuasion.
DE
Im vorliegenden Beitrag wird der Frage nach der Präsenz von Emotionen und Bewertungen in meinungsorientierten Pressetexten der Sportberichterstattung nachgegangen. Im Fokus der Erwägungen stehen Prozesse der Emotionalisierung von Aussagen, die durch adäquate sprachliche Bewertungsmittel unterstützt werden. Die erwähnten Sprachstrategien im Rahmen der Sportberichterstattung werden als immanente Bestandteile dieser behandelt und manifestieren sich sowohl in der Exposition eigener Emotionen und Meinungen des Senders selbst, als auch im Bestreben, beim Empfänger angemessene Emotionen und Reaktionen hervorzurufen. Versuche, auf den Rezipienten durch intentionale Sprachhandlungen einen Einfluss auszuüben werden im Kontext der pragmatischen Kategorie der Persuasion behandelt.
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