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EN
Stakeholder analysis provides relevant information about the organization’s impact on the environment and the environment’s impact on the organization. These relationships are gaining importance in investment activities, especially in relation to projects that are partly or fully financed from public funds. Stakeholder analysis is therefore a key tool for project managers providing them with knowledge on the best communication strategy with stakeholders that can lead to management of relationships with stakeholders. The aim of the article is to indicate how much the balance of social benefits and costs perceived by stakeholders regarding the expansion of an innovation centre, the Gdańsk Science and Technology Park (GSTP), contributes to the increase in the value of this project. The study also has partial goals established: the effectiveness of implementing by the GSTP the function of increasing cooperation with universities and the industry in conducting experimental research and subsequently translating these effects into practical applications from the point of view of companies and residents. The key element of the research was to identify the needs of particular groups of stakeholders in the context of choosing methods of communicating with them. The study used a survey conducted among stakeholders of the GSTP.
EN
Websites are perceived as an additional communication space where public and private institutions and their stakeholders can interact and develop sustainable relationships. Although public relations scholars argue that both companies and consumers may benefit from virtual interactions, the growing online direct-to-consumer advertising and sale of health-related products has raised social and ethical concerns. Our study seeks to clarify the scope and nature of the virtual relationships that are specific to medical devices companies. Through a qualitative analysis of website, we show how four Canadian medical technology companies sought to enroll three types of stakeholders into their innovation development and commercialization strategies: investors, healthcare providers and patients. Our findings show that by reinforcing stereotypical relationships with investors, the websites maintain certain disconnect between the worlds of business and healthcare, and by creating proactive roles for healthcare providers and patients, they contribute to forge ethically convoluted relationships.
EN
In a turbulent environment in which public organizations operate, conscious management is a key point to achieve success. Organizations such as Nursing and Residential Care Facilities (NRCF) have a significant role in providing services of a medical and social nature. To effectively manage such organizations it is essential to identify and take into consideration the opinion of many stakeholders groups that influence the functioning as well as the results of the facility. The aim of this article is to present the role and significance of stakeholder analysis in the management of public organization through the example of a Nursing and Residential Care Facility. This article discusses the definition of stakeholders, stakeholder relationship management and their significance in managing a public organization. In the empirical part, a single case study is presented showing the possibilities of using stakeholder analysis in managing a Nursing and Residential Care Facility. The article also aims to contribute to the development of knowledge on the use of stakeholders analysis in managing a public organization, and to provide practical guidance for managers and researchers working in this field.
PL
Artykuł ma na celu wyjaśnienie pojęć związanych z interesariuszami oraz przedstawienie wyników dokonanego studium przypadku na przykładzie konkretnego Zakładu Opiekuńczo-Leczniczego. Do prawidłowego przeprowadzenia badania użyto metody zaproponowanej w książce pod tytułem Wykorzystanie analizy interesariuszy w zarządzaniu organizacją zdrowotną autorstwa A. Frączkiewicz-Wronki. W ramach analizy zidentyfikowano grupę interesariuszy kluczowych dla działania ZOL. Dokonano również analizy ich oczekiwań oraz pokazano ich wpływ na jednostkę. Artykuł podkreśla wagę skutecznego zarządzania relacjami z interesariuszami, które są niezbędne do świadczenia wysokiej jakości opieki medycznej oraz osiągnięcia sukcesu placówki.
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