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  1. 1 Romanian Journal of English Studies

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  1. 1 Cehan A.

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  1. 1 2012

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I’m Lovin’ it

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Cehan A.
Romanian Journal of English Studies
|
2012
|
vol. 9
|
issue 1
12-21
EN
The paper presents the special meanings and many-sided implications that can be conjectured from the use of a stative verb in the progressive, and the linguistic difficulties encountered in analysing McDonald’s slogan. It reviews the behaviour of to love when tested for stativeness and concludes that as a “progressive stative” verb it can be cleverly exploited for fresh emotional implications.
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