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Strategic communications: current state within security and defence sector

100%
Kushnir V., Izhutova I.
Reality of Politics
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2021
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issue 16
68-77
EN
In the current dynamic world the strategic communications (STRATCOM) mean a comprehensive process which is aimed at developing, promoting, and distributing the required narratives and messages of any organization in order to form and ensure its positive image, inform counterparts (adversaries) and target audiences of the organization’s intents and positions, main tasks and achievements. While implementing the STRATCOM, it is very important to remember about their main rules and principles which are unique for both security and defence sector and business. Unfortunately, in the current “hybrid” measurement sometimes we should realize the effectiveness of the SC activities, thus it is necessary to define the measurements of effectiveness and performance for effective evaluation of activities. Ukraine has been repelling the aggression in the Eastern Ukraine since 2014 within massive hybrid warfare against it. This fact has caused the initiating a range of reform and innovative processes in Ukraine. Since then, we have known about the STRATCOM in Ukraine. In (Historical retrospective analysis of formation and development of strategic communications in security and defence sector of Ukraine) we have analyzed the process of development of the SC in security and defence sector. This process was speeded and pressed up by the warfare. Moreover, it was implemented in line with existing NATO principles and standards. Even the definition and concept of the STRATCOM were taken from the NATO documents. However, the reality reveals the necessity to revise the term definition and consider the implementation of business processes related to communications in security and defence sector. Some nations have already passed through this transformation and changed the approach to their SC. Even NATO Military Policy on Strategic Communications MC 0628 was successfully used until 2014. It is the STRATCOM baseline documents and it needed to be revised (NATO and Strategic Communications. The story so far. The Three Swords Magazine 33/2018. pp. 65–73). In the article the authors make some proposals how to improve the STRATCOM definition and improve the whole process of their realization.
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Features of the Organization of Work of Public Affairs Divisions of The Ministry of Defence of Ukraine During the Armed Aggression of The Russian Federation Against Ukraine

100%
Kushnir V., Chernobai O.
Krakowskie Studia Małopolskie
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2020
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vol. 2(26)
119-134
EN
Hybrid aggression of the Russian Federation, starting from the illegal annexation of Crimean peninsula and consistent occupation of the territory of Donetsk and Luhansk regions in 2014, was accompanied by massive information campaigns against Ukraine from the aggressor state. 135Features of the Organization of Work of Public... Hybrid component of the conflict was observable since the inception. Information-psychological warfare, humiliation of Ukrainian language and culture, falsification of Ukrainian history, establishment of alternative reality of the distorted information picture of the world by the Russian media were identified as one of the most relevant threats to the national security of Ukraine. Current challenges and threats to the national security of Ukraine determine the overall necessity of finding a viable, adequate, as well as integrated tool, which will make possible to establish consistent cooperation in the security and defence sector. Qualitative analysis of the organization of work of units of the Ministry of Defence of Ukraine during the armed aggression of the Russian Federation against Ukraine in order to develop new effective mechanisms of countering the aggression is of upmost importance. Development of this work on the basis of the unique experience will give the chance to establish effective resistance to destructive information campaigns which are conducted by the external aggressor.
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Public diplomacy of the Republic of Finland and features of its implementation in Ukraine

86%
Anisimovych-Shevchuk O., Troian V.
Language. Culture. Politics. International Journal
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2022
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vol. 1
231-246
EN
The article is focused on public diplomacy viewed as the instrument of soft power of the state and the ability to persuade and create reputation as well as cultural and institutional attractiveness. Moreover, the paper emphasizes the importance of the correct formation of priorities and values of the state, and skillful national branding. The authors pay a particular attention to the foreign policy of the Republic of Finland in the context of public diplomacy service. Hence, developmental phases of the Finnish public diplomacy were given. In addition, a special attention was paid to the functional features of public authorities with reference to public diplomacy viewed as an important factor in international relations and the national interest protection of Finland. Therefore, the spheres of public diplomacy such as the cultural, educational-scientic, public, or digital diplomacy of Finland are under analysis, too. Additionally, the means and methods of public diplomacy, including those practiced in Ukraine were under particular attention. Thus, a special emphasis was put on the national brandmark and international position of the State. Based on the conducted empirical research which conrms the necessity of further cooperation between Ukraine and Finland, aimed at implementation of public diplomacy tools, there were given recommendations concerning the execution of the means and methods of "soft power".
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