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This study deals with an analysis of the political affair in Czech Social Democratic Party. Politician M. Hašek and his colleagues refused to confess to their meeting with the president, which occurred immediately after the parliamentary elections in autumn 2013. The qualitative analysis of mass media texts is based on the combination of three analytical tools — concepts of media dialogical network, structured immediacy, and an apparatus of membership categorization analysis. The fact that the call for the resignation of the party’s leader B. Sobotka was linked to the secret meeting with the president after the election resulted in the description of the event as a coup. In contrast, politicians accused of coup organization claimed that the call was a spontaneous reaction on the party’s election results. Mass media labeled M. Hašek a liar and subsequently his rivals asked him and his colleagues to resign. The interpretation of their resignation was also twofold — according to Sobotka and his supporters, they were accepting their responsibility for crisis in the party, while Hašek’s group declared that they were responding to the election results. The accused politicians used historical parallels from undemocratic eras of the Czech history in order to delineate the mass media campaign against them, while the party’s leader and his supporters considered the event to be a part of their recent aim to gain power in the party. Sequential and categorization aspects of interaction appear to be closely connected in observed media dialogical network. Describing the event as a coup or rejecting it actually simultaneously reflected a conflict between the different perspectives on the sequence of actions. In addition, participants from both sides deepened their membership categorization by highlighting relevant historical antecedents. The mass media were also actively involved in the “crystallization” of the affair.
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