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EN
Currently linguistics treats the subject of its study not so much as a tool for social communication, but as an integral element of culture. At the same time, culture is perceived as a system of symbolic meanings. However, the same position is occupied by “entertainment supersystems” whose role is transmedia storytelling. From the perspective of semiotics they are — just as the language system — a sign. Thus, perhaps employing the descriptive instrumentarium of language mechanisms, due to its peculiar character, will allow for a more adequate consideration of cultural phenomena (in this case the entertainment supersystem) than applying this methodology outside humanities. What is more, a transfer of focus from an ontological perspective (seeking to answer the question of what an entertainment supersystem is or is not) to an epistemological one (an attempt to understand how it functions in society, that is, “how it is used”) seems to be compliant with the transition from linguistic structuralism to the post-structuralistic paradigm. At the same time, considering methodological implications which derive from the analysis of mechanisms regulating the functioning of entertainment supersystems by means typical for the linguistics instrumentarium, one can easily reach the conviction that text as an object of study has been reinstated in its central position.
EN
The article sets out to analyze new forms of relationships between a text and its additions: an entertainment supersystem based on transmedial interactivity (a concept developed by Marsha Kinder); transmedial storytelling (a concept taken from Henry Jenkins); and the cultural universe (my own concept based on the rich literature on the topic). These theories are presented as a kind of process of obliterating the boundaries between textuality and mediality in contemporary popular literature and popular culture.
PL
Celem artykułu jest analiza nowych form relacji między tekstem a jego dodatkami: supersystemem rozrywkowym opartym na transmedialnej interaktywności (koncepcja Marshy Kinder); opowiadaniem transmedialnymo (koncepcja Henry’ego Jenkinsa); uniwersum kulturowym (koncepcja własna na podstawie bogatej literatury przedmiotu). Teorie te zostały zaprezentowane jako pewnego rodzaju proces polegający na zacieraniu się granic między tekstualnością a medialnością we współczesnej literaturze i kulturze popularnej.
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