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EN
Research background: Economic growth is unsustainable. However, a circular economy has the potential to lead to sustainable development, while decoupling economic growth from the negative consequences of resource depletion and environmental degradation. The EU's strategy of climate neutralization in 2050 developed, inter alia, into a European Green Deal action plan aiming at the efficient use of resources by moving to a cleaner, circular economy. More sustainable EU food system is a cornerstone of the European Green Deal. The European Commission's goal is 25% of agricultural land to be used for organic production in 2030. The question is if it is possible to reach the objective with the use of current incentives. What else may be done to encourage European farmers to convert to organic farming? Purpose of the article: The aim of this research is to review the development of organic agriculture in Europe and the EU and to identify incentives for farmers to convert to organic farming. Methods: First of all, the methodological approach is to iteratively review the existing literature to frame the problem. Secondly, the data on organic agriculture in Europe is to be analyzed to answer the research questions. The analysis is based on international statistics, mainly collected by FiBL, IFOAM, EC Agri-food data portal and Eurostat..Fitting the trend functions to the actual data has been made in three scenarios (pessimistic, realistic and optimistic). These trend functions were used for the long-term forecasts of the share of organic farmland in the EU. Findings & value added: The long-run forecast might be treated as a goal, which can motivate to act more intensively to achieve the objective. The existing measures, including organic farming payments, are not sufficient to meet the goal of massive increase in the acreage under organic production. It is necessary to develop new incentives e.g. Green Public Procurement, innovative and effective media campaigns, development of a dynamic network of actors within the organic food supply chain with the use of blockchain technology.
EN
The aim of the study was to analyze the motives and to characterize the profile of European organic food consumer using available literature data. According to the research published so far, organic food consumers are, e.g., better educated and more physically active compared to those who declare no interest in organic foods. They also exhibit nutritional patterns more closely adhering to current dietary guidelines, and show lower probability of overweight and obesity. Most of them do not smoke. Among the reasons to buy organic food, most of the consumers mention health in the first place, followed by the environmental aspects, animal welfare and taste.
PL
W pracy dokonano analizy motywów oraz charakterystyki profilu europejskiego konsumenta żywności ekologicznej, wykorzystując dostępne dane literaturowe. Zgodnie z wynikami dotychczas opublikowanych badań konsumenci żywności ekologicznej są m.in. lepiej wykształceni oraz bardziej aktywni fizycznie w porównaniu z tymi, którzy deklarują brak zainteresowania żywnością ekologiczną. Charakteryzują się ponadto sposobem żywienia bardziej zbliżonym do obowiązujących zaleceń, wykazują istotnie mniejsze prawdopodobieństwo nadwagi i otyłości, a także rzadziej sięgają po wyroby tytoniowe. Wśród motywów zakupu żywności ekologicznej dominują kolejno względy zdrowotne, troska o środowisko naturalne, dobrostan zwierząt oraz poszukiwanie pożądanych walorów smakowych.
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