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Реклама как явление современного социокультурного пространства

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Пидшморга Ю. В.
Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne
|
2012
|
issue 2
265-271
EN
This article is devoted to the consideration of advertising as a phenomenon of contemporary social and cultural space. It is determined by the historical background and factors contributing to the development of advertising as a mass phenomenon of modern times. Substantiated nature of culturological concept of advertising is paid attention to, too.
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