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Pozaantenowe formy rozrywki jako dopełnienie przekazów stacji radiowych w Polsce

100%
Czarnek P., Uniwersytet Łódzki W. F., Paulina Czarnek – doktorantka w Katedrze Dziennikarstwa i Komunikacji Społecznej Uniwersytetu Łódzkiego. Przygotowuje rozprawę doktorską pod kierunkiem prof. Elżbiety Pleszkun-Olejniczakowej na temat rozrywki we współczesnej radiofonii komercyjnej. Uczestniczyła w kilkudziesięciu ogólnopolskich i międzynarodowych konferencjach naukowych c. e. s. s. p. a. w. m. o. c. n. W. z. K. B. m. R. w. m. Ł. W. p. T. e. r. o. c.-o. i. P. c. r. s., paulina.czarnek@uni.lodz.pl
Acta Universitatis Lodziensis. Folia Litteraria Polonica
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2014
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vol. 23
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issue 1
EN
The situation on the contemporary media market, including radio, has led to the building of a radio network’s value becoming more than just the result of an interesting programme offer that meets listeners’ needs. Listeners also desire other elements that strengthen their attachment to a particular brand. For this reason, radio broadcasters quite often prepare for listeners different forms of entertainment that take place outside the radio studio; examples include summer concert tours, trips to well-known health resorts during winter and summer holidays, New Year’s Eve parties, special-occasion concerts, football matches, etc. This article is a review of entertainment offers that are part of a strategy of interaction with the audience outside of the radio studio and an attempt to evaluate their influence on building the market position of a radio brand.
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Tabloidyzacja prasy opiniotwórczej na przykładzie artykułów publicystycznych w tygodniku „Wprost”

75%
Kasiak M.
Poznańskie Studia Polonistyczne. Seria Językoznawcza
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2016
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vol. 23
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issue 2
225-244
PL
Article is focused on the problem of tabloidisation of contemporary opinion journalism. The author argues with traditional understanding of tabloid, showing as an example tabloidisation of weekly opinion. The aim of the article is to show how the tabloidisation in journalistic articles of weekly “Wprost” looks like. The phenomenom of tabloidisation is illustrated based on the analysis of articles describing Kamila Durczok. How the tabloidisation was achieved there? It is more than one way. Analyses of texts show a few methods. Both the choice of subject and the construction of text, visual structure and language of text determine the tabloidisation. Analyses show also the real functions of using tabloidisation in the weekly opinion.
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