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EN
Market introduction of technologically innovative products or services is based around a desire to create offerings with superior customer value. This perceived customer value creation process has to be divided into segments to provide a diagnostic tool which can usefully assist managers create new superior value technology based products or services by including customer participation in the development process. The use of such a tool, based on customer value and technical debt as parameters, will allow company decision makers to analyze and measure the nature of customer perceptions and the innovativeness of a proposed offering enabling them to define concrete marketing strategies as a result and minimizing the risk of market failure of an innovation based product. The importance of technical debt and customer value added as the parameters of technology innovation based strategies is discussed in this article.
EN
The aim of the study was to analyze the impact of technical debt on projects goals achievement, considered from the perspective of software developing teams. The investigations are addressed to technical debt accumulation, difficulties related to its service and repaying. The most important stakeholders are identified on which the dechnical debt has an impact or which influence the technical debt accumulation. An interesting issue was to look at the debt from the inside in order to obtain views of members of the software developing teams. In order to obtain all the necessary information, a survey is conducted referred to the members of the software developing teams. The responses obtained from the survey concerns types of technical debt encountered, attitude, knowledge and approach to the debt. The article also shows that the lack of knowledge and awareness related to technical debt in teams affects the technical debt growth. The paper provides, based on SWOT analysis, solutions proposals that are designed to prevent dangerous situations resulting from technical debt.
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