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DE
Aufgrund der Analyse von Fragmenten der Briefe von Władyslaw Witwicki und seiner Kommentare zu Platonischen Dialogen stelle ich die von ihm angewandten Manipulationstechniken dar. Zugleich lege ich nahe, dass Andrzej Nowicki, der seinen Lehrer – Witwicki – als einen tatsächlich seine Persönlichkeit modellierenden Menschen behandelte, diese Techniken übernahm und in seinem Buch „Der Schüler von Twardowski“ benutzte.
EN
On the basis of the excerpts from Władysław Witwicki’s letters and commentaries on Plato’s dialogues, the manipulation techniques which he had employed are described. Simultaneously, this paper suggests that Andrzej Nowicki, who treated his teacher Witwicki as someone who made a great impact on his personality, adopted and used these techniques in his book Twardowski’s Pupil.
PL
Na podstawie analizy fragmentów listów Władysława Witwickiego i jego komentarzy do Platońskich dialogów dokonuję opisu stosowanych przez niego technik manipulacyjnych. Jednocześnie sugeruję, że Andrzej Nowicki, traktujący swego nauczyciela – Witwickiego – jako istotnie modulującego jego osobowość, przejął i wykorzystał te techniki w książce „Uczeń Twardowskiego”.
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EN
The study is an attempt to describe the phenomenon of manipulation that occurs in the means of social communication. The author presents definitions of the problem demonstrating the most important aspects of the problem. Then he describes the various techniques of manipulation, indicating their presence in the media space. Finally, he shows the selected ways of defense against manipulation, the use of which can help in the proper reception of media content. It was also emphasized that manipulation present in the media is a disinformation tool in the hands of manipulators. It serves the interests of those who use it, and through its intentional and secretive actions harms the good both to the recipients of press releases, but also to those whose manipulation concerns.
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