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Der Strategische Stil Von Bündnis 90/den Grünen In Der Bundestagswahl 2009 Analysiert am Beispiel Ihrer Wahlplakatierung

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Mucha A.

Zeszyty Prasoznawcze

2014

vol. 57

issue 3

517-525

Electoral strategy of Alliance ’90 / The Greens in the 2009 Bundestag election on the basis of the party’s poster campaign.The aim of following article is to present the electoral strategy of Alliance ’90 / The Greens, used by that party before the 2009 Bundestag election. Individual persuasive techniques of The Greens and their influence on the target audience, in order to fulfil that aim, are analyzed here. Each time, during the description of a technique, its initial characteristic and mechanisms of action are pointed out. Specific slogans of the party, through which the technique was used, are listed and explained. In the end of article general conclusions regarding the electoral strategy of Alliance ’90 / The Greens before the 2009 German parliamentary election are formulated. The analysis clearly showed that The Greens figured as a confident, strong group, ready to face and overcome the existing crisis, as a ‘promising’ Party, understanding the awaiting problems of Germany such as, for example, the question of the use of genetic engineering in agriculture. The Party was also identified as rather balanced in its recruiting activities because strong aggressive attack techniques (except for one example) were not used in its poster campaign

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1 Zeszyty Prasoznawcze

1 Mucha A.

1 2014

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Der Strategische Stil Von Bündnis 90/den Grünen In Der Bundestagswahl 2009 Analysiert am Beispiel Ihrer Wahlplakatierung