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Some methodological issues of Technology roadmapping experienced during consultancy

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Pataki B., Szalkai Z., Biro-Szigeti S.
Perspectives of Innovations, Economics and Business
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2011
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vol. 9
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issue 3
12-16
EN
The authors share some of their methodological recommendations based on their TRM-consultancy experience. They recommend: (1) using an ‘environment’ dimension of analysis (i.e. layer of the roadmap) instead of just ‘market’, (2) avoiding the usage of the popular oversimplified version of SWOT analysis instead of the full version, (3) using weighting scales based on the ‘magical number seven plus-minus two’ rule by Miller for quantifying the relations between the units of the TRM-analysis.
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Technical Debt and Customer Value Added as the Parameters of Technology Innovation Based Strategies

100%
Filipowicz P.
Central and Eastern European Journal of Management and Economics (CEEJME)
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2015
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issue 4
255-269
EN
Market introduction of technologically innovative products or services is based around a desire to create offerings with superior customer value. This perceived customer value creation process has to be divided into segments to provide a diagnostic tool which can usefully assist managers create new superior value technology based products or services by including customer participation in the development process. The use of such a tool, based on customer value and technical debt as parameters, will allow company decision makers to analyze and measure the nature of customer perceptions and the innovativeness of a proposed offering enabling them to define concrete marketing strategies as a result and minimizing the risk of market failure of an innovation based product. The importance of technical debt and customer value added as the parameters of technology innovation based strategies is discussed in this article.
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