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Multimedialny przystanek jako przykład implementacji ICT w komunikacji miejskiej

100%
Badzińska E.
Informatyka Ekonomiczna
|
2015
|
issue 2(36)
9-18
XX
The development and universal access to modern information and communication technologies have contributed to the popularization of interactive devices. Solutions tailored to individual customer needs have become an indispensable condition for the development of competitive advantage. The main objective of the publication is to provide an innovative project in the area of public transport – Poland’s first outdoor media stop. The paper presents the functionality of the applied tools dedicated to business customers. For the purpose of achieving the aim of the paper, desk research studies were conducted along with direct interview with the co-founder of GLIP Ltd. – the originator and creator of the presented information and communication solutions. The publication is of research and analysis character and the presented case study can provide a contribution to the in-depth research in the area of technology start-ups.
2

Innovative multimedia project – the exemplification of the concept of technological entrepreneurship

100%
Badzińska E.
Ekonomia i Zarzadzanie
|
2016
|
vol. 8
|
issue 2
38-46
EN
The scientific purpose of the study is an attempted synthesis of the concept of technological entrepreneurship. The cognitive aim of the publication is to present the functionality of an innovative technological solution the uses authorial applications and interactive devices designed and commercialized by the analyzed technology start-up. The application of the empirical method of a case study has made it possible to characterize the essence of technological entrepreneurship and illustrate the progress and development of the studied phenomenon in business practice. The functionality of an innovative multimedia project has been presented as the exemplification of technological entrepreneurship in cooperation between commercial enterprise and business environment institutions. It has been pointed to measurable economic and social outcomes achieved by the company as a result of conscious implementation of the concept of technological entrepreneurship. Case studies in the field of technological entrepreneurship should develop the existing theory and provide explanations of the hitherto unrecognized phenomena. The author proposes the understanding of technological entrepreneurship as a process that combines the elements of academic and intellectual entrepreneurship with the entrepreneurship of commercial organizations implementing new technologies in the market environment. The designed innovative multimedia project supports the management of information for travelers and information regarding fleet management in public transport.
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