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  1. 1 Acta Neophilologica

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  1. 1 Makowska M.

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  1. 1 2014

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POKAŻ MI SWOJE LOGO – LOGO MIAST JAKO PŁASZCZYZNA WIZUALNA

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Makowska M.
Acta Neophilologica
|
2014
|
vol. XVI/1
87-97
EN
Public space more and more often makes use of multimodal texts, combining in them both linguistic and graphic-picture elements. The present article constitutes an attempt at a linguistic analysis of multimodal texts described on the example of city logos. The economization of perception as well as the willingness to present a given city in a way that is attractive for the recipient cause that this kind of text that a logo is, evolves continually. Simultaneously, logo still remains a whole which is coherent in functional and semantic terms and that, in turn, entitles it to be treated in terms of a semiotically arranged visual plane.
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