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Economic Themes
|
2015
|
vol. 53
|
issue 1
102-118
EN
The organic food market in Serbia is in its initial phase of development and can be considered a developing market. A deeper understanding of consumer motivation is possible through an adequate marketing approach which will provide increased organic food purchasing per capita and the quicker development of the national market. This paper presents a selection of the most important findings, which the author obtained from a quantitative study carried out in Serbia. We studied and analyzed the main reasons why people purchase organic food and the obstacles to buying these products, as well as the willingness of consumers to pay a higher price for organic products in comparison to the alternative products obtained from conventional food production systems. The presented results support the theoretical conclusions acquired from numerous previous studies carried out in various countries. Starting from the obtained research results, the conclusion offers a recommendation for the implementation of successful strategies of the marketing mix instruments.
EN
This article presents the characteristics of capitalist society in terms of cultural factors influencing the quality of lifestyles. Status of the profession, is one of the factors determining the social status of the family, and it should be a determinant of the level of income. This article is an attempt to describe the culture of capitalism and its instruments, then the analysis made in the definition of the lifestyles of families and the impact of this culture (capitalism) on their formation by the market.
EN
The article concerns the concept of history of the market and the concept of theft (perceived in the broad sense), earlier presented and related to each other in the P. Prodi’s book Settimo non rubare. Furto e mercato nella storia dell’Occidente. The article recalls the sources and main points of reference of Prodi’s ideas: the concept of the specificity of Western civilization as defined by M. Weber, H. Berman’s concept of the „papal revolution”, the notions furtum and restitutio in canon law. The perspectives for the continuation of Prodi’s thoughts in the field of the history of ideas, the history of philosophy and the history of law are discussed. Prodi’s comments on contemporary social changes in the light of the discussed ideas. are also referred to. The significance of different meanings of the term forum is underlined.
PL
Artykuł dotyczy koncepcji historii rynku oraz szerokiego pojęcia kradzieży, które zostały przedstawione w książce P. Prodiego Settimo non rubare. Furto e mercato nella storia dell’Occidente. Prezentowane są źródła i główne punkty odniesienia idei Prodiego (koncepcja specyfiki cywilizacji zachodniej w ujęciu M. Webera, koncepcja „rewolucji papieskiej” H. Bermana, pojmowanie kradzieży i obowiązku restytucji w prawie kanonicznym), oraz perspektywy kontynuacji jego myśli na polu historii idei, historii filozofii i historii prawa, a także uwagi o współczesnych przemianach społecznych w świetle dyskutowanych koncepcji. Kluczowe znaczenie ma rozumienie pojęcia forum, oznaczającego centrum życia społecznego w różnych dziedzinach: politycznej, ekonomicznej /rynek/, religijnej.
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