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EN
This study developed a tool for measuring adverse health effects in students who use digital textbooks. The study tool was aimed at 690 sixth-graders who had used digital textbooks for more than a year in schools taking part in the nationwide digital textbook pilot program. We determined the validity and reliability of the tool. The tool for measuring adverse health effects of digital textbooks consisted of a total of 22 items, including 13 on physical symptoms and 10 on psychological symptoms. For the physical symptoms, two factors – whole body/musculoskeletal symptoms and eye symptoms – were extracted. For the psychological symptoms, the two assessed factors included negative and positive psychological symptoms. This tool will not only be helpful in preventing and managing adverse health effects of digital textbook use by identifying various physical and psychological symptoms, but will also be useful as a basis for the expansion of digital textbooks.
EN
The article presents some characteristics of the tool 6Ps which can be employed by multicultural counsellors in their counselling work with adult counsellees originating from different cultural environment (e.g. immigrants). The author examines two educational cases from Patras (Greece) and Bled (Slovenia), during which training sessions were performed with students of counselling and with counsellors-practitioners. The sessions have been focused on the essence of this tool and the methodology of its application. On the basis of author’s own research, two different educational cultures are presented: teaching (Bled) and learning (Patras), and also hidden mechanisms, processes and conditions for their existence.  
PL
Artykuł przedstawia charakterystykę narzędzia 6Ps, które może być wykorzystane przez doradców wielokulturowych w pracy poradniczej z dorosłymi radzącymi się, pochodzącymi z różnych obszarów kulturowych (np. imigranci). Autorka dokonuje opisu dwóch sytuacji edukacyjnych z Patras (Grecja) i z Bled (Słowenia), podczas których przeprowadziła zajęcia, zapoznające studentów poradnictwa i doradców-praktyków z narzędziem 6Ps i metodyką jego zastosowania. Na podstawie własnych badań pokazuje dwie różne kultury edukacyjne: nauczania (Bled) i uczenia się (Patras), a także ukryte mechanizmy, procesy, warunki prowadzące do ich powstania.
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Bronzové fragmenty z Usli

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EN
The excavations of the Czech Institute of Egyptology at the temple at Usli (Bárta et al. 2013b) have brought to light several bronze fragments (Figs. 1–2), which have been found in a secondary position among the blocks of the stone floor of the temple. Fragments Aand B were examined following archaeological documentation by means of ametallographic section and analysed by SEM–EDS. Fragment A has been interpreted as a bronze plaque from a foundation deposit, made of leaded bronze with traces of arsenic, cast without further processing (Figs. 4–6, Table 1). Fragment B is a fragment of a chisel, made of tin bronze with 0.7 % Pb and 0.1 % P, annealed after casting (Figs. 7–8, Table 1). The chisel might have been part of the foundation deposit as well; tools had occurred in foundation deposits since Dynasty 11 and metal/bronze plaques since Dynasty 19 (Weinstein 1973). Analogies of the artefacts have been published by Cowell from Nuri (1997) and from New Kingdom contexts e.g. by Schoske (2007). The current state of research does not allow us to determine whether the fragments could be dated to the New Kingdom or the Napatan Period.
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EN
In the spring of 2002, an object of regular shape was found during home gardening in the village of Tychów Nowy, comm. Mirzec, distr. Starachowice, woj. świętokrzyskie. The object had regular trapezoidal outline in plane, with a slightly oblique and rounded butt, and a damaged cutting edge (Fig. 1). The majority of the surface of the object, apart from the dihedral side, show clear traces of multidirectional polishing which also covers the area of the butt. The tool was made of the chocolate flint. We are dealing here with a knife-like form – a kind of backed knife, which in its final shape could have been also used as an axe. Taking into account the original function as a backed knife, the dating of the object should be narrowed down to the Early Bronze Age, most probably to the Mierzanowice Culture.
EN
Mobile marketing is one of the fastest growing channels of marketing information. Mobile terminal devices and mobile networks allow for mass personalisation of content transmitted to individual recipients thereby facilitating recipient segmentation within one-to-one marketing. Mobile marketing means using interactive wireless media to provide clients with personal information with precise profiling using geo-location, time, and often associated with their interests, sex or other attributes, promoting goods, services and ideas, thus, also generating added value for all the process participants. Mobile media has completely transformed the present concept of marketing campaigns and has opened up a wide array of new opportunities for advertisers. They have also brought new challenges for companies using CRM and KM. In a study involving a group of students, efforts were made to determine the factors which are likely to contribute to finding the answer to the question of how to effectively run mobile marketing campaigns and what should be taken into account when using the tools and knowledge offered by knowledge management and customer relationship management.
PL
Jednym z najszybciej rozwijających się kanałów informacji marketingowej jest marketing mobilny. Mobilne urządzenia terminalowe i sieci mobilne umożliwiają masową personalizację treści przesyłanych indywidualnym odbiorcom, a tym samym ułatwia segmentacje odbiorców w ramach marketingu one-on-one. Marketing mobilny oznacza wykorzystywanie interaktywnych mediów bezprzewodowych w celu dostarczania klientom osobistych informacji, z możliwością ścisłego sprofilowania geolokalizacyjnego, czasowego oraz często związanego z zainteresowaniami, płcią lub innymi atrybutami, promujących towary, usługi i pomysły, a tym samym generujących wartość dla wszystkich uczestników procesu. Media mobilne całkowicie zmieniły obecną koncepcję kampanii marketingowych i otworzyły szereg nowych możliwości dla reklamodawców. Przyniosły nowe wyzwania dla firm stosujących systemy CRM i KM. W ramach badania grupy studentów, starano się ustalić czynniki, które pomogą znaleźć odpowiedź na pytanie: jak skutecznie prowadzić mobilne kampanie marketingowe oraz co uwzględnić przy korzystaniu z narzędzi i wiedzy, jakie oferuje zarządzanie wiedzą i zarządzanie relacjami z klientami.
EN
The major importance attributed by Heidegger to the ontological status of the tool has allowed a series of challenging insights into its role and significance in Being and Time, leading to a questioning upon the very existence of an autonomous phenomenology of technology in it. In what follows, we chose to thematize two of the most recent attempts to evaluate the status of technique in the 1927 Grundwerk. Graham Harman’s approach is situated within the broader context of a recent trend in continental philosophy designated as speculative realism, whereas Peter-Paul Verbeek’s is largely inspired by Don Ihde’s postphenomenological account of technology. The extreme diversification of these two hermeneutic projects renders their treatment on a common ground quite difficult. Nevertheless, we argue that both of them share several common points, despite their fundamental and unbridgeable gap. Harman’s and Verbeek’s efforts to refine the hermeneutic access to one of the most influential sections of Heidegger’s major work exemplify a vivid interest in Being and Time itself, but also in the contemporary phenomenology of technology in general.
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