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Postgraduate training of the specialists in tourism sector

100%
Babikova K.
Intercultural Communication
|
2016
|
issue 1/1
61-72
EN
Purpose. The article highlights the features and value of postgraduate training in the field of tourism. An important step to improve the efficiency and quality of tourism is an organization of professional preparation, training and retraining of professionals working in this field. Methods. As the tourism market is extremely dynamic, diversified and fleeting, only a systematic and continuous development of knowledge workers will ensure the adaptability and flexibility of the tourism business. Given the current educational trends in continuing education consider necessary to implement training for the tourism business training. Postgraduate seminar training allows employees to tourism businesses to gain new knowledge and skills, to master modern information technologies in tourism, new approaches to master the organization and management tourism activity. Results: Attention is paid to the basic concept of professional development and professional training – the professional development specialists forms professional development of tourism industry professionals and training in such forms as short-term training, self-study, internships, field education, informative tour.
2
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ZASTOSOWANIE WYBRANYCH METOD PORTFELOWYCH DO OCENY SYTUACJI STRATEGICZNEJ OBSZARU TURYSTYCZNEGO

63%
Mazurkiewicz L.
Zeszyty Naukowe. Turystyka i Rekreacja
|
2016
|
issue 1(17)
253-270
PL
Od dłuższego już czasu w planowaniu rozwoju obszarów turystycznych coraz większy nacisk kładzie się na konieczność jego powiązania z metodologią i zasadami zarządzania strategicznego. Jest ono procesem dostosowywania możliwości i zasobów do zmieniających się warunków gry rynkowej w taki sposób, aby zdobywać, utrzymywać i powiększać przewagę konkurencyjną. Kluczowa w procesie zarządzania strategicznego jest ocena sytuacji strategicznej obszaru turystycznego, bez niej bowiem niemożliwe jest budowanie strategii sukcesu na rynku. Istnieją dwa podstawowe rodzaje metod tej oceny: analiza SWOT i metody portfelowe. Te drugie są stosunkowo rzadko stosowane w polskiej literaturze przedmiotu. W artykule przedstawiono dwie spośród nich, aby przybliżyć ich problematykę oraz zasady i możliwości zastosowania w planowaniu rozwoju obszarów turystycznych.
EN
The planning of tourism area development needs using the rules and methods of a strategic management. This is the process of developing and maintaining a strategic fit between the area’s goals and capabilities and its changing marketing opportunities. Essential is the evaluation of the tourism area strategic situation to ensure the appropriate strategy is obtained to win a market competitive game. There are two basic methods of this evaluation: the SWOT analysis and portfolio analysis. The latter is hardly used in the Polish literature of the subject. In the paper, two examples of portfolio analysis are presented to introduce its principles and to show how to use it to be successful in the planning of tourism area development.
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