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EN
Because of the multifunctional character of cities and a large variety of resources and forms of tourist activity available in metropolitan areas, they are important tourist destinations. Depending on the scope of analysis, tourist traffic can be studied in the context of a city, municipality or region. The aim of the article is to present the possibilities of cycling and cultural tourism in the metropolitan area of Szczecin. This article provides information on tourism assets and initiatives that foster the development of cycling tourism.
Turyzm
|
2015
|
vol. 25
|
issue 1
77-84
EN
The aim of the paper is to present selected ice phenomena occurring on the waters of the southern coast of the Baltic Sea which may be of tourism value. On the basis of his own observations and research over the period 2002-11, the author analysed interesting ice phenomena documented in 20 photographs showing in the main ice forms (grease ice ridges, ice hummocks, thrust ice). The photographs present the sea (8), lagoons (7) and lakes (5). The author has included brief descriptions of selected ice phenomena, focusing on interesting forms and their origins, which may encourage potential tourists to observe and explore icecovered water bodies. Ice tourism could be a part of cognitive, environmental, specialist, hiking, winter, seasonal or even occasional tourism.
PL
Miasta współczesnego Iranu posiadają wiele walorów turystycznych, w oparciu o które można budować markę miejsca. Ulica Anousheh w dzielnicy Lashkar Abad w Ahwaz reprezentuje dobre praktyki w tym zakresie. Jest to dziś dynamiczna przestrzeń publiczna w kontekście turystyki, która stała się znana pomimo nieodpowiedniego zaplecza gospodarczego i społecznego. Autorka artykułu, wykorzystując m.in. analizę wywiadów z interesariuszami, przedstawia proces zmian i eksponuje aspekty oparte na zasadach brandingu miejsca. Wyniki pokazują, w jaki sposób można poprawić rozwój obszarów miejskich w oparciu o walory turystyczne.
EN
Iran has many tourism assets in its cities which can be developed by place branding and destination marketing. Anousheh Street in the Lashkar Abad neighborhood of Ahwaz shows good practice in this field. It is a dynamic and active public space in a tourism context that has become well-known in spite of its inappropriate economic and social background. This article describes the process of change. For this purpose, it uses the analysis based on interviews with stakeholders. It indicates features modelled on the principles of place branding. The results show how urban development can be enhanced relying on tourism assets.
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