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EN
Cultural routes present the values or elements of cultural heritage. They have been permanently inscribed in the landscape of Poland and Europe, thanks to their potential, in the context of historical memory, protection of tangible and intangible heritage, education, and tourism. They are tools for popularizing and bringing out the ethos and identity of the inhabitants. In the context of the development of cultural tourism and the introduction of new trails to the tourist landscape, it is worth considering the role of the experiences acquired by travelers through overcoming the subsequent stages of the cultural route. Participation in activities prepared by trail organizers plays an important role in enabling visitors and natives to learn about the heritage of a given area or to take root in the traditions of a region or nation. The analysis is based on research concerning the tourist landscape, cultural routes, and the author’s own experiences.
EN
This paper critically negotiates the concept of the tourist landscape and proceeds, through a comparative cross-cultural empirical study, to test its basic conceptual premises in one upland and one seaside tourist destination, in Central Europe and in the Mediterranean. The conceptualization and employment of the term ‘tourist landscape’, in the social sciences and beyond, has been mostly intuitive and lacking a rigorous and broad-based conceptualization and empirical verification, incorporating its viewers’/users’ perceptions. On the basis of a conceptual model of the tourist landscape, the paper assesses conceptions and perceptions of the ‘tourist landscape’ and its constituent elements by tourists, locals, and tourism stakeholders in Zwierzyniec, Poland and Chios Island, Greece.
PL
Artykuł ujmuje krajobraz jako element produktu turystycznego, akcentuje jego wpływ na wybór docelowego miejsca podróżowania. Przede wszystkim zaś stanowi próbę uzasadnienia tego, że obszar turystyczny (będący wartością przyrodniczą i kulturową) ma duże znaczenie dla tworzenia biopsychicznej oraz społecznej egzystencji człowieka.
EN
The article presents the landscape as an element of tourist product; it accentuates the relationship with the choice of destination travel. First of all, constitutes an attempt of substantiation, that tourist area (which is the cultural and natural value) is of great importance for the creation of bio-psychic and social existence of human being.
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