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  1. 1 Olsztyn Economic Journal

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  1. 1 Stanowicka-Traczyk A.

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  1. 1 2011

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Development of the Image of Towns in a Tourist Region Based on the Example of Warmińsko-Mazurskie Voivodship

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Stanowicka-Traczyk A.
Olsztyn Economic Journal
|
2011
|
vol. 6
|
issue 1
155-164
EN
Increasingly often, authorities of towns notice the need for targeted development of the town image. As a consequence, they undertake various actions that are to lead to the situation when the town is not seen in an accidental way but in a way consistent with the intentions of the town authorities. That desirable image is to be coherent and expressive as a consequence of which it should contribute to town development as a source of its competitive advantage. This paper aims at assessment of the image development strategies of the towns from Warmińsko-Mazurskie voivodship. The research was conducted in towns of Warmińsko-Mazurskie voivodship at the turn of 2009/2010 applying the survey method. The results indicate positive verification of the formulated hypothesis that the towns from Warmińsko-Mazurskie voivodship, as a consequence of their location, aim at developing their image as that of a tourist town.
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