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The prospective impact of new shopping centres on the retail structure of Braga

100%
Guimarães P. P.
Bulletin of Geography. Socio-economic Series
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2014
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vol. 25
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issue 25
167-180
EN
Following the application for two new shopping centres in the city of Braga, a medium-size city located in the North region of Portugal, the purpose of this paper is to look for evidence of the possible impacts of those commercial structures on the retail sector of Braga. An overview of the literature allows us to conclude the strong relation between retail and cities and their town centres. Recently, the process of suburbanization and the transformation in the retail sector put into question the role of those areas by transferring the consumption from town centres and traditional retail formats to new structures located on the periphery. 400 questionnaires were given to consumers to analyse the consumption habits and the way they might change with the possible arrival of two new shopping centres. We have come to the conclusion that these commercial structures are very much present in the consumption habits and in the commercial environment of consumers. They associate characteristics like quality, animation, security, cleanness, time saving, product diversity, comfort, conviviality and parking facilities with that retail format. With the implantation of new shopping centres it is expected that the existent retail sector will undergo a decrease in its importance as a shopping destination. The data from the questionnaires allow us to conclude that it is not only the already existent shopping centres that will suffer but also the other retail formats. Nevertheless, a significant number of respondents do not think of transferring the shopping they already do to the new retail structures.
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People, Place and Partnership: Exploring Strategies to Revitalise Town Centres

100%
Hospers G.-J.
European Spatial Research and Policy
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2017
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vol. 24
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issue 1
65-79
EN
More and more town centres in Western Europe are in decline, as indicated by growing shop vacancy rates in shopping streets. To turn the tide, decision makers look for revitalisation strategies. Are there any solutions? Making use of theoretical insights, empirical findings and anecdotal evidence from the Netherlands, we suggest that town centre revitalisation is a matter of connecting people, place and partnership. First, strategies should be based on an understanding of how customers (people) behave. Secondly, redesign of the physical environment (place) might be needed, since visitors prefer compact centres that are built on a human scale and known for a unique profile. Finally, close collaboration between a wide range of local stakeholders (partnership) is essential. We conclude that town centre revitalisation is possible, but takes a lot of energy and patience from the actors involved.
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