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Prakseologia
|
2013
|
issue 154
33-71
EN
This paper explores the role of myths and archetypes in organizational research. The notion of myth is introduced and theories regarding the origins of mythology are discussed. Myth’s typical features and its role in shaping social reality are considered to better understand the role of mythology in modern organizations. The role of archetype in organizational myth is also emphasized. Analysis of examples of organizational mythologies is combined with methodological insights regarding the ways in which myths and archetypes can be studied in different organizational contexts. The study not only aims to improve comprehension of key assumptions, theories and concepts involved in studying organizational mythologies, but also to enhance the ability to apply this method of organizational analysis.
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