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EN
Modern logistics market can be characterized with structural changes, dynamics and turbulence. Intensified attention to effective logistics potential management for enterprise is a prerequisitive for stable development in such conditions; this covers modern methodical instruments usage, which allow managers to choose proper priorities for investment, staffing, innovative, marketing enterprise policies, to form reasoned development strategies and to success in the long run by operating with numbers. The main purpose is studying of logistics effectiveness metrics usage practice by enterprises of various logistics services segments; logistics potential measurement based on the author’s method and forming recommendations considering its usage for enterprise practice. Methods: in-depth interview with enterprise chairpersons representing various logistics market segments; author’s method for logistics potential calculation considering five components measurement: technic-technological, economical, eco&secure, competence and quality. Logistics enterprises research results demonstrate more intuitive than purposeful logistics potential management. This is mainly caused by the lack of organized logistics potential measurement system. Logistics potential underestimation leads to missed opportunities, what may turn out to become problems, and overestimation alienates goals achieving. Only purposeful logistics potential management based on clear indicators measurement and calulation methods system is capable of providing enterprise with a long-term competitive advantage and a breakthrough strategy in global competition.
PL
Rozwój transportu znacznie zbliża do siebie rynki, wpływając w ten sposób na wzrost gospodarczy. Celem artykułu była próba zbadania poziomu zadowolenia klientów z usług oferowanych przez średnie przedsiębiorstwo transportowe. W artykule omówiono rodzaje procesów transportowych i transport jako gałąź gospodarki narodowej. W drugiej części przedstawiono proces obsługi klienta wraz z najważniejszymi elementami obsługi logistycznej. Analizą objęto obsługę klienta oferowaną przez średnie przedsiębiorstwo transportowe znajdujące się na Pomorzu Środkowym. Metody zastosowane w opracowaniu to: analiza literatury, studium przypadku i sondaż diagnostyczny w formie kwestionariusza ankiety. W wyniku przeprowadzonych badań stwierdzono, że poziom obsługi klienta jest determinantą sukcesu przedsiębiorstw transportowych.
EN
Development of transport much closer to each other markets, thus affecting economic growth. The aim of the article was an attempt to investigate the level of customer satisfaction with the services offered by the medium-sized transport company. The article discusses the types of transport processes and transport as a branch of the national economy. The second part presents the process of customer service along with the most important elements of logistic service. The analysis included customer service offered by the medium-sized transport company located in Middle Pomerania. The methods used in the study is an analysis of the literature, case studies and diagnostic survey in the form of a questionnaire. The results showed that the level of customer service is determinant of the success of transport companies.
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