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PL
W artykule podjęto rozważania na temat systemów Całościowej Identyfikacji funkcjonujących w mikro- i małych przedsiębiorstwach transportowych w Polsce oraz wpływie tych systemów na pozyskiwanie nowych klientów i utrzymywanie z nimi stałej współpracy. Celem Autorów było również wyróżnienie elementów systemu CI najczęściej wykorzystywanych przez przedsiębiorstwa transportowe, a także wyjaśnienie specyfiki zarządzania owym systemem na podstawie zrealizowanego przez J. Pycia badania klientów metodą ankiety bezpośredniej. W artykule omówiono także potencjalne kierunki rozwoju firm transportowych pod kątem ich systemu CI. Artykuł podzielony został na dwie części. Część druga ukaże się w numerze 1/2017 (wiosennym) kwartalnika „Pieniądze i Więź”.
EN
The article discusses the Corporate Identity (CI) systems in micro- and small transport enterprises in Poland, and the impact of these systems on the acquisition of new customers and maintaining cooperation with them. The aim of the authors was also to distinguish the elements of CI that are most often used by transport companies. The specificity of the management of the CI system are explained basing on the survey of customers carried out by J. Pyć. The article also discusses the potential directions of the development of CI system in transport companies. The article has been divided into two parts. The second part will be published in the spring issue of 2017 (1/2017) of the quarterly "Money and Social Bond."
PL
W artykule podjęto rozważania na temat systemów Całościowej Identyfikacji funkcjonujących w mikro- i małych przedsiębiorstwach transportowych w Polsce oraz wpływu tych systemów na pozyskiwanie nowych klientów i utrzymywanie z nimi stałej współpracy. Celem autorów było również wyróżnienie elementów systemu CI najczęściej wykorzystywanych przez przedsiębiorstwa transportowe, a także wyjaśnienie specyfiki zarządzania owym systemem na podstawie zrealizowanego przez J. Pycia badania klientów metodą ankiety bezpośredniej. W artykule omówiono także potencjalne kierunki rozwoju firm transportowych pod kątem ich systemu CI. Artykuł podzielony został na dwie części. Część pierwsza ukazała się w numerze 3/2016 (jesiennym) kwartalnika „Pieniądze i Więź”.
EN
The article discusses the Corporate Identity (CI) systems in micro- and small transport enterprises in Poland, and the impact of these systems on the acquisition of new customers and maintaining cooperation with them. The aim of the authors was also to distinguish the elements of CI that are most often used by transport companies. The specificity of the management of the CI system is explained basing on the survey of customers carried out by J. Pyc. The article also discusses potential directions of the development of CI system in transport companies. The article has been divided into two parts. The first part was published in the autumn issue of 2016 (3/2016) of the quarterly "Money and Social Bond."
EN
The business environment dynamics is governed by a high degree of uncertainty and risk; consequently, in a majority of cases investors face serious difficulties when making business decisions. Additionally, when detailed statistical information relating to industry is missing, any decisions may become a matter of highly risky conjectures. The present article proposes a simultaneous equation model based on the entropy econometrics estimator for recovering some key industrial subsector long-term equilibrium characteristics in the situation where only sparse, insufficient statistical information is available (e.g. only aggregated data on the whole industry). The model is applied to the transportation equipment manufacturing industry in Poland, which is composed of eight sub-sectors. As a result of the above procedure, an observation has been made that all firms from different sub-sectors have to increase their steady-state concentration ratios, while the highest concentration corresponds to the lowest increase in profitability. The model outputs conform to the market tendency in this sector and should lead to further applications of the NCEE methodology in business activity on a worldwide scale.
EN
The transport infrastructure and state-owned enterprises (SOEs) have a significant effect on competitiveness of transport industry, and indirectly determine the business environment in related sectors. In Latvia, all transport related state strategies and policies are developed, controlled and overviewed by the Ministry of Transport. Eleven companies are engaged in commercial/non-commercial activities, and evaluated whether the liberalization of certain activities would provide efficiency among SOEs in the transport industry of Latvia, given the sectoral weight and share of State involvement and control of the industry. There is limited and contradictory debate to what extent the Latvian state should involve in business activities of transport industry, and how to balance the multiple interests and targets of business, society and politics. The present research is based on the scientific papers, official documents of the World Bank and OECD (Organisation of Economic Cooperation and Development), company websites and annual reports.
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