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Rozwój lokalnej przedsiębiorczości w warunkach globalizacji

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Janik W.
Roczniki Nauk Społecznych
|
2004
|
vol. 32
|
issue 3
191-201
EN
Globalization creates new conditions for managing the economy. It requires that the companies functioning on the local markets change their behavior and the methods of action they have employed till now. Companies, especially small and middle-size ones, are not able to compete with trans-national ones that have great funds at their disposal. They have to accept such a strategy of cooperation with them that would ensure a possibility of their survival and development. Companies functioning in a global scale are not interested in developing those areas in which the market is shallow. It is a field for developing local enterprise. It may be expected that it will be rather extensive.
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