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Exploring destination image, familiarity, information search behaviour, involvement and travel motivation as influencers of ecotourists’ destination loyalty

100%
Yu J., Kasim A., Sreenivasan J., Dzakiria H., Ul Haq Magray A.
Turyzm
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2020
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vol. 30
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issue 2
101-114
EN
This work aims at exploring the influence of selected factors that have received little attention in the past on ecotourism destination loyalty within the context of a developing country. The factors are destination image, familiarity, information search behaviour, involvement and travel motivation. The research was conducted on ecotourists visiting Malaysia who were approached on site and assisted to complete the survey instrument. The sample size was 813, representing a response rate of 47%. Hypotheses were tested using Structural Equation Model. It was found that while there are no linear relationships between the tested variables and destination loyalty, there are findings from the study that offer some managerial implications towards the industry.
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Investigating travel motivations for visiting urban destinations in the Republic of Serbia

84%
Podovac M.
Turyzm
|
2022
|
vol. 32
|
issue 1
93-113
PL
Celem artykułu jest przedstawienie badań motywacji podróżowania do ośrodków miejskich w Republice Serbii. Przeanalizowano również różnice między motywacjami w zależności od cech demograficznych turystów. Badania prowadzono w okresie od czerwca 2018 r. do lipca 2019 r. wśród turystów, którzy odwiedzili wybrane serbskie miasta (Belgrad, Nowy Sad, Nisz i Kragujevac). Analiza objęła 390 ważnych odpowiedzi uzyskanych od respondentów. Wyniki zaprezentowane w artykule świadczą o tym, że turyści odwiedzają ośrodki miejskie w Serbii w celach zawodowych, edukacyjnych, ze względów rodzinnych oraz poznawczych. Znaczenie tych badań polega na określeniu motywacji podróżowania do miast w Serbii, co może pomóc w przygotowaniu oferty turystycznej i dostosowaniu usług do potrzeb i wymagań turystów.
EN
The aim of this article is to examine travel motivations for visiting urban destinations in the Republic of Serbia. Differences among the travel motives according to tourists’ demographic characteristics were also analyzed. The research was conducted from June 2018 to July 2019 on tourists who visited urban destinations in Serbia (Belgrade, Novi Sad, Niš and Kragujevac). The analysis included 390 valid answers from respondents. The research results, which are presented in the article, have shown that tourists visit urban destinations in Serbia for business, education, family and sightseeing. The contribution of this study is reflected in the identification of key travel motives for visiting urban destinations in Serbia and this can help those preparing a tourist offer to adjust their services to the needs and requirements of such tourists.
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