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EN
The development and implementation of a strategy is accompanied by processes during which the university gains new knowledge about its environment, defines ways of managing competencies as well as effective and efficient utilization of actually held or potential resources so as to overtake the competition. For this reason it must know more about development trends and the college education sector than its rivals, as well as have greater resources and competencies as contained in databases and the minds of its staff. These resources define the value of a university. The research looks at how to measure resources in the hand of the university, resources that determine its attractiveness and competitive edge. An important source of the latter is continuous learning and using ties with stakeholders to this end. Thus, it is discovering motive for studying as well as perceiving success factors by study participant that is the main focus.
PL
Celem niniejszego artykułu było zanalizowanie wymogów stawianych uczelniom przez ich głównych interesariuszy – społeczeństwo jako całość, studentów oraz środowisko pracodawców, dotyczących przygotowania studentów na potrzeby rynku pracy. Przeprowadzono badania danych statystycznych oraz raportów instytucji i zespołów naukowców. Wynika z nich, iż przy wyborze kierunku studiów i uczelni studenci coraz bardziej zwracają uwagę na możliwość uzyskania atrakcyjnej pracy po ukończeniu nauki. Wydaje się, że MNiSW w coraz większym stopniu wspiera działania uczelni, mające na celu urynkowienie oferty dydaktycznej. Istnieją jednak znaczące różnice w poglądach co do efektów owych działań prezentowanych przez głównych interesariuszy – zarzuty wobec poziomu wykształcenia absolwentów zgłaszają przede wszystkim pracodawcy, sygnalizując obszary luk kompetencyjnych. W środowisku akademickim trwa dyskusja na temat dalszych zmian, w szczególności dotyczących profilu praktycznego studiów. Wydaje się jednakże, iż działania dotyczące dostosowania oferty uczelni do rynku pracy idą w dobrym kierunku.
EN
The aim of this article was to analyze the requirements of major stakeholders of higher education institutions – the society as a whole, students and employers, concerning educating students for the needs of the labor market. Statistical data and reports of various institutions and research teams were analyzed. As a result, one can draw a conclusion that when choosing their studies and the school, students are increasingly paying attention to the prospects of acquiring a good job after graduation. It seems that the MSHE is increasingly supporting the activities of higher schools aimed at the marketization of the didactic offer. Still, there are considerable differences in opinions concerning the effects of these actions presented by major stakeholders, especially employers. They raise concerns about the level of education of graduates, signaling areas of competency gaps. Academic debate on further changes is underway, particularly on the practical profile of studies. It seems, however, that actions to adapt the offer of higher schools to the labor market are moving in the right direction.
EN
The issue of the article refers to the modern forms of cooperation between universities of tourist profile and tourist sector organizations. Recently, the cooperation has increased, therefore the paper focuses on several organizations of the tourist sector, significant for universities of tourist profile in the context of shaping and maintaining relationships. Particularly important is the cooperation with the business sector, public administration, associations and organizations operating in the tourism industry. The purpose of the article is to explain the management of relationships between universities and tourist sector organizations, and to articulate the benefits that can be achieved by universities of tourist profile. The paper is based on the literature. In addition, the authors applied the method of deduction and observation.
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