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EN
The content of this article refers to the determination of the relationship between knowledge management and the competitiveness of the city. To this end, the author described the concept of knowledge, discussed its importance and closer knowledge management process. Then, the article discusses issues related to the management of local development and the city, and also explains the concepts of usable value of the city, the products of the city, and the competitiveness of the city. In order to manage knowledge, the city, and also to raise the competitiveness of the city, models of knowledge management in the areas of usable value of the city, products of the city, and indicated engagement model were built. The author also singled out the most important usable values of the city, which should be used for knowledge management: social, residential, institutional, economic, touristic, logistics, spatial and ecological. The article also indicated tool for managing the city: knowledge management, human capital management, financial management and project based on procedures that may contribute to the formation of the products of the city and effectively raise the level of competitiveness of the city, C-Competitiveness.
XX
The contents of the article refers to a specific touristic product of the city, creation of on a basis of usable touristic city values. The authors in article refers to the city tourism product Legnica (PTC) and calculate his values of on a basis of usable touristic city values. To do this, based on the literature defined the importance of the concepts of usable values and tourist city usable values. Next characterised the touristic city usable values town of Legnica, stressed its importance as a center of cultural, economic and educational region and explains the concept of the tourist product of the city. Also discussed the procedure for determining the value of the synthetic measure of development and built described indicators: the amount of accommodation, the share of foreign tourists in the amount accommodation and the number of rooms in hotels. The rest of the article made calculation touristic product of the city of Legnica in the period 2006–2011, its dynamics and draws conclusions.
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Produkt turystyczny miasta

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PL
Treść tego artykułu odnosi się do specyficznego „produktu” turystycznego miasta, który jest tworzony na podstawie turystycznych walorów użytkowych miasta. Autor zidentyfikował takie składniki „produktu” turystycznego, jak: baza noclegowa i gastronomiczna, zabytki i inne atrakcje turystyczne, miejsca rekreacji i wypoczynku, imprezy masowe i inne walory użytkowe miasta. W artykule autor, opierając się na wybranej literaturze, dokonał krytycznej analizy: koncepcji turystycznych walorów użytkowych miasta, produktu turystycznego miasta, składników produktu turystycznego, działań podejmowanych przez władze miasta, a także produkcji jego marki. Na koniec autor pokazuje, jak zbudować model konkurencyjnego produktu turystycznego miasta (CPTC), i zapoznaje z tematem zakupu produktów turystycznych.
EN
The contents of the article refers to specific tourist “product” of the city, which is created on the basis of the usable value of tourist city. The author, identified components of tourist “product” as: accommodation and catering base, monuments and other tourist attractions, places for lodging and recreation, mass events and other usable values of the city. In the article the author, based on the selected literature, made a critical analysis: concepts usable value of the tourist city, tourist product of the city, tourist product components, actions taken by the city authorities, as well as the production of its brand. At the end of the article, author shows how to build a model of a competitive tourist product of the city (CPTC) and describes theme purchase tourist products.
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