Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Quaestiones Geographicae

Authors help

  1. 1 Minkwitz A.

  2. 1 Zajadacz A.

Years help

  1. 1 2020

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  user-generated content (UGC)
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

USING SOCIAL MEDIA DATA TO PLAN FOR TOURISM

100%
Zajadacz A., Minkwitz A.
Quaestiones Geographicae
|
2020
|
vol. 39
|
issue 3
EN
The purpose of the article is to present the concept of using social media (SM) as data sources and communication tools, useful at the various stages of planning, implementing and monitoring the effects of tourism development on a local level. The first part discusses the stages of planning, then presents the characteristics of SM, along with a discussion of the issues presented in the literature to this date. The next part presents data sources and methods of research on SM and functions that they can perform in tourism. The concept presented, on the one hand, reviews the perspectives of practical use of SM as a communication tool and source of data and, on the other hand, the challenges related to the need to further deepen research on tourism planning methods that are adequate to the continuously changing environment.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.