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EN
Our report targets a quasi-experimental study that was carried out in April 2020, at the onset of the state of emergency in Romania. Drawing on Your Morals Depend on Language by Costa et al. (2014) and the experiments presented in “Granny dumping”: Acceptability of sacrificing the elderly in a simulated moral dilemma by Kawai, Kubo & Kawai (2014), our research put forth the hypothesis that the participants would be willing to sacrifice an elderly person in order to save a younger one. Furthermore, we rely on Contemporary morality: Moral judgments in digital contexts by Barque-Duran et al. (2017) for interrogating and investigating the relationship between the devices we employ (PC/laptop or smartphone) and the moral judgements that require a response from us against the background of our digital age. As the univariate analysis of variance (ANOVA) yielded inconclusive results that invalidated our research hypotheses, especially the one proposing the participants‘ increased utilitarian tendencies when facing a (sacrificial) moral dilemma presented in a foreign language, a second study was carried out, employing the established dilemmas illustrating the dual nature, i.e. deontological vs. utilitarian, of moral judgement: the trolley dilemma or the switch dilemma, described by Foot (1967) and the Fat Man dilemma or the footbridge dilemma, presented by Thomson (1986). The results that mostly invalidated the hypotheses provide informative insights into a precise moment of worldwide crisis significantly foregrounding uncertainty and other subjective states of mind
PL
The low-cost green car (LCGC) is becoming one of interesting research topics in the automobile industry along with its unique characteristics of a vehicle product, tax incentives, and industry growth. The characteristics of this green product and its economic value are ultimately shifting customer behavior. Therefore, an understanding of the purchase motivation and value perception is crucial to determine the purchase intention. Perceived value acted as a full experience that customers received as a combination of thinking and feeling dimensions which are consistent with the utilitarian and hedonic motivations. Besides, LCGC sales have also been growing recently from the fi rst car owner until more senior customers who are predicted to have different motivations and values across generations. This study explores the LCGC car purchase intention of 240 customers in Indonesia to fi nd relationships of buyers’ motivation and perceived value to the LCGC purchase intention across generations X, Y, and Z. The result shows that hedonic motivation signifi cantly differs particularly between generation Y versus Z, and X versus Z. However, utilitarian motivation does not signifi cantly differ among generations. Further, perceived value also signifi cantly differs between generations X and Y.
EN
The rapid increase of technologically enhanced listening platforms gives listeners access to music with ever-increasing ease and ubiquity, giving rise to the suggestion that we should now conceptualize music as a resource similar to water; something that is utilized to achieve everyday goals. This paper proposes that music is a utilitarian resource employed by listeners to augment cognitive, emotional, behavioral, and physiological aspects of the self. To better explore these notions this paper examines the potential role of the “functions of music,” first espoused by Alan P. Merriam in 1964. Merriam suggested music has a situational use and an underlying function (music’s ability to alter the self through listening). The research presented here asserts that listeners interact with specific musical materials to achieve or orientate themselves towards contextually-rooted goals. Reinforcing Tia DeNora’s suggestion that music is a “technology of the self” this research presents the results of a 41 publication meta-analysis exploring the possible functions of music. The resultant Aggregate Thematic Functions Framework (ATF framework) identifies 45 possible utilitarian functions of music, spread across five domains of action. The framework also proposes a meta-domain and an emotional sub-domain
EN
The rapid increase of technologically enhanced listening platforms gives listeners access to music with ever-increasing ease and ubiquity, giving rise to the suggestion that we should now conceptualize music as a resource similar to water; something that is utilized to achieve everyday goals. This paper proposes that music is a utilitarian resource employed by listeners to augment cognitive, emotional, behavioral, and physiological aspects of the self. To better explore these notions this paper examines the potential role of the “functions of music,” first espoused by Alan P. Merriam in 1964. Merriam suggested music has a situational use and an underlying function (music’s ability to alter the self through listening). The research presented here asserts that listeners interact with specific musical materials to achieve or orientate themselves towards contextually-rooted goals. Reinforcing Tia DeNora’s suggestion that music is a “technology of the self” this research presents the results of a 41 publication meta-analysis exploring the possible functions of music. The resultant Aggregate Thematic Functions Framework (ATF framework) identifies 45 possible utilitarian functions of music, spread across five domains of action. The framework also proposes a meta-domain and an emotional sub-domain
EN
The article is exposing some results of the study in bee-keepers’ spell as a featuring trait of Ukrainians’ world-view practice; the present research is the first work of such a kind in the home ethnology. The spell belongs to that sort of ritual text that might be characterized by a vivid and most active speech with its fully evident magical strength. Spell as a genre of folklore refers to peculiar items owing to its archaic nature as well as to utilitarian functionalism, especially verbal destination, unity of sacral and profane articulation. The world-view ground of spell has been always heterogeneous as that originated and developed through the ages  with  fixing  so  prime  of  human world-consciousness  as  historically  later  (Christian) epistemological and axiological picture of the reality. In the paper the bee-keepers’ spell has been  considered  because  of  its  religious  and magical  contents  that  has  quite  significant spread so in everyday bee-keeping practice (occasional aspect), as in the contents of yearly religious  festivals  (the  calendar  one).  The  aim  of  bee-keepers’  spell  has   been  getting a concrete practical result, i.e. successful functioning of apiary. 
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