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Beschriebene Bilder — bebilderte Sprache. Zur Materialität und Medialität von Sprache-Bild-Texten am Beispiel von deutschen Demotivatoren

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Makowska M.
Germanica Wratislaviensia
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2014
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vol. 139
229 - 245
EN
In the article the linguistic analysis of verbal-iconic texts was presented, carried out on the example of German demotivators. It is precisely demotivators that constitute an excellent example of how strong and multidimensional the relation between a word and a picture can be. The constitutive feature of demotivators is the coexistence of two sovereign, and yet to some extent, also symbiotic planes that the plane of language and the plane of picture pose. In turn, the type of relation in which the above mentioned planes remain towards each other determines the functions of demotivators. In the article various types of demotivators were presented, the plane of language and the plane of picture were analyzed as well as the functions of those verbal-iconic texts classified.
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Mikrotexte auf (de)motivierenden Sehflächen.

100%
Makowska M.
Acta Neophilologica
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2013
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issue XV/2
63-74
EN
The article constitutes an attempt to answer the question whether demotivators being popular in multimedia communication can be treated as an example of verbal – iconic texts which have a right to an visual planes status. In the present article an answer is sought to the question in what semantic relation the elements of the verbal and iconic layer of a given demotivator remain with regard to each other as well as what function can be ascribed to them. In reference to the theory of microtexts according to Hardarik Blühdorn presented is also the author’s own concept of microtext which integrates verbal and iconic elements. A formal, semantic and functional analysis of demotivators serves to demonstrate that they are entitled to the status of visual planes.
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