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EN
The work includes analysis of the phenomenon of communication blogs. The authors recall important aspects of blogging communication in a networked environment. Then present a statistical description of the Polish blogosphere network issues, the specificity of the relationship between authors and their diaries online read-ers. Also trackthe evolution of traditional blogs (texts) in the direction of blogs and change the relationship between bloggers and their interactive readers. In the next part of this paper is to discuss the possibility of using this type of communication in promoting the brand as a new form of mouth (buzz) marketing and ac-companying changes in marketing and public relations.
EN
The purpose of this paper is to determine what kind of image could be communicated by a historian in his/her films, shared on their YouTube channel. Moreover, there is a question whether the features of a popular science video blog influence the image of a vlogger, which is constructed by a recipient. Research was conducted among respondents who watched a film and then described the image of the historian. The results indicate that the image of a vlogger consists mainly of features based on communication skills, expressiveness, knowledge, sense of humor, passion and involvement, as well as self-confidence. Although the discourse facilitates communication of some image qualities, their proportions are different, depending on a particular vlogger.
PL
Celem niniejszego tekstu jest określenie, jaki wizerunek może być komunikowany przez historyka w jego filmach, zamieszczonych na kanale w serwisie YouTube. Ponadto podejmie się próbę odpowiedzi na pytanie, czy cechy dyskursu popularnonaukowego wideobloga wpływają na konstruowany przez odbiorcę wizerunek youtubera. Badania przeprowadzono z udziałem respondentów, którzy oglądali film, a następnie określali wizerunek historyka. Wyniki pozwalają zauważyć, że wizerunek wlogera składa się głównie z cech opartych na komunikatywności, ekspresyjności, wiedzy, humorze, pasji i zaangażowaniu oraz pewności siebie. Choć dyskurs ułatwia komunikowanie niektórych cech wizerunkowych, to proporcje tych cech w wizerunku są różne w zależności od wlogera.
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