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EN
The school forms the specific society, which creates a specific for student and teacher language, behaviours and products. They penetrate from the real world into the virtual world, constructing the peculiar virtual and visual culture. In the article the culture of this type was analysed, with reference to the person of teacher. Presented situations, based on films about teachers, placed in the Internet by students as well as based on press reports, illustrate the process of creating the culture seen in „a distorting mirror”.
EN
Internet memes represent a new vernacular genre, items of which are created and also distributed digitally. Every day, ever new information keeps flowing through the feeds of social media sites. Internet memes, unlike traditional folklore, are not meant to be conveyed from generation to generation, and rarely would one expect a recurrence of a meme that has already been seen and passed forward. New memes are being created constantly, representing every conceivable aspect of physical as well as virtual reality. The external world is represented through a seemingly anything-goes game of combining shapes and forms. Already in the current stage of development of the genre, we can notice that memes correspond to their users’ subcultural and other group-related preferences. Age-group specific meme use is also discernible. This paper focuses on the meme repertoire of schoolchildren in the Tartu region, which is published on special Facebook or Instagram pages. The empirical work consisted in observing the meme sites and interviewing those generating the memes. School memes are presented as depiction of the life in a particular school and used for generating a feeling of belonging within that school. By memeing, schoolchildren apply a certain kind of cultural knowledge, a memetic code, which is not necessarily accessible to adults – indeed, they might not even have encountered it. William Corsaro characterises peer group culture with keywords such as autonomy, control, conflict, and differentiation; the challenge is to make fun of the authority of adults. In school memes, we are witnessing not only a peer group counterculture, but also an endeavour by the group to create a certain distinct world of its own. The novel and youthful memetic form suits well for this project.
PL
Artykuł ma charakter teoretyczno-empiryczny. Podejmuje tematykę socjalizacji i inkulturacji, wskazując na nowe ich wymiary oraz odnosząc je do realiów przestrzeni wirtualnej i kultury wirtualnej. Celem podjętej analizy była ocena aktywności młodego pokolenia w internecie oraz przyjmowania przez młodzież sieciowej tożsamości, kreowania zachowań.
EN
The article is of a theoretical and empirical. It is discussing few pedagogically important spaces for socialisation and inculturation of children and young people: virtual world, virtual culture. The aim of the analysis was to assess the activity of the young generation on the Internet, the youth’s acceptance of network identity.
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