Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Zarządzanie Zasobami Ludzkimi

Authors help

  1. 1 Kantowicz–Gdańska M.

Years help

  1. 1 2012

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  virtual social networks
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1

Kształtowanie marki i wizerunku pracodawcy w wirtualnych sieciach społecznych

100%
Kantowicz–Gdańska M.
Zarządzanie Zasobami Ludzkimi
|
2012
|
issue 1(84)
63-82
EN
The influence of the social media phenomenon on organizational functioning (including human resource management) is increasing. One of the key issues in the new media environment is a dynamic development of virtual social networks. This article explores the subject of employer branding in the context of on–line networking. Employer branding activities on social networking websites seem to be at a very experimental stage at this moment. For this reason the article focuses on reviewing and verifying existing rules of employer branding in virtual networks. Rules that can be found in marketing and HR literature are described. Whether these theoretical rules are present in organizational practice (one social networking website—Facebook—is considered) is then verified. The result of this analysis is a set of directions that can serve as a base for further research and best practice development in the field of employer branding on social networking websites.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.