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EN
In the modern world, tourism is a very dynamically growing industry with significant impact on the eco-nomic prosperity of many regions or even countries. The paper presents the geotourism potential of the 12 show (com-mercial) caves in Poland before and during the current pandemic time. Survey results demonstrate that caves are major geotourist attractions. In 2019, they were visited by a total of almost 950,000 people. The attendance might have exceed-ed even a million if the popular Mroźna Cave in the Tatras had not been temporarily closed to visitors due to a rockfall in winter period 2018/2019. In 2020, all the show caves combined were visited by a more than 390,000 people, which amounted to about 41% of the total attendance recorded for 2019. The most visited cave proved to be Smocza Jama (Dragon’s Den) in the centre of Kraków, which recorded almost 422,000 visitors in 2019. A preliminary assessment of the attractiveness of the caves as geosites is given. The most attractive caves as geosites were identified as: Bear Cave, Upper Wierzchowska Cave, and Bat Cave. It is possible to confidently assert that the celebration of the International Year of Caves and Karst (IYCK) in 2021–2022 will increase interest in caves and translate into a revival of cave tourism.
EN
The purpose of this article is to compare the perceived destination image of Poland as seen by Russians and Ukrainians. This study contributes to understanding the process of how the image of a destination is shaped, the new contribution being the comparison of the image of Poland as perceived by visitors and non-visitors of two nations, which until 1991 were a part of one state. The study is based on a questionnaire consisting of 16 statements on the perceived destination image of Poland. A 5-point Likert scale was used in the survey. A total of 710 people were examined, including 348 Russians and 362 Ukrainians. The reliability of the survey was assessed using Cronbach's alpha index. The hypotheses verification, using Student's t-test, showed that Russians and Ukrainians perceived Poland as an attractive country in terms of tourism. No major diferences between Russians and Ukrainians were observed in the perception of Poland as a tourist destination. Moreover, no influence of past experience was noted on the shaping of the perceived destination image of Poland. Additionally, some managerial implications of significant relevance to destination marketing are discussed, and future directions for research are outlined.
3
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Wartość oferty muzeum w mniemaniu zwiedzających

86%
PL
The purpose of this text is to review and conduct preliminary analysis of visitor evaluations of the museum offer with particular emphasis on their views on exhibitions. This will help identify the needs of the museum guests and make an attempt to determine the mechanisms for constructing a hierarchy of the importance of their expectations regarding museum activities. The term «opinion» in the title has been used as the equivalent of a judgment that is not necessarily substantive not necessarily formulated on the basis of the knowledge of the subject. It is based on strong, first impression caused by a museum visit. The value, in turn, is defined here as something precious, in the context of the organization and in relation to what is socially expected, defined as «this should be», and what is good. This is the value that is determined by the type of social mentality, and at the same time recognizing what has the characteristics of autotelic validity. It applies to the civic, aesthetic and organizational dimension. Values take the form of not always explicitly expressed preferences, interests, norms. The value indicator is any offer assessment included in the guest notes entered in the exhibition book in Museum Varmia and Masuria in Olsztyn.
PL
The purpose of this text is to review and conduct preliminary analysis of visitor evaluations of the museum offer with particular emphasis on their views on exhibitions. This will help identify the needs of the museum guests and make an attempt to determine the mechanisms for constructing a hierarchy of the importance of their expectations regarding museum activities. The term «opinion» in the title has been used as the equivalent of a judgment that is not necessarily substantive not necessarily formulated on the basis of the knowledge of the subject. It is based on strong, first impression caused by a museum visit. The value, in turn, is defined here as something precious, in the context of the organization and in relation to what is socially expected, defined as «this should be», and what is good. This is the value that is determined by the type of social mentality, and at the same time recognizing what has the characteristics of autotelic validity. It applies to the civic, aesthetic and organizational dimension. Values take the form of not always explicitly expressed preferences, interests, norms. The value indicator is any offer assessment included in the guest notes entered in the exhibition book in Museum Varmia and Masuria in Olsztyn.
EN
As the number of people visiting national parks in Poland is constantly growing, it is important to recognise their varying motivations and preferences. This is particularly important in the most popular national parks, such as the National Park in the Karkonosze Mountains (KNP). KNP is visited by two millions tourists annually, which makes it the second most popular national park in Poland. The aim of study was to classify visitors of the national park in terms of their motivation to visit. Three main categories of visitors were identified: leisure seekers, nature lovers and active tourists. The category of leisure seekers was the largest and most diverse with respect to their preferences. Nature lovers knew a lot about the park, especially as regards its geodiversity and its fauna and flora. The number of active visitors keeps growing every year. Active tourism, especially in the KPN, requires advanced equipment and good physical fitness. The findings of the study tourism trends in mountain national parks and can provide insights for its management. The article ends with some predictions regarding future trends and changes in the classification of KPN visitors after the pandemic.
EN
This article presents accessibility challenges faced by cultural institutions in the case of visually impaired visitors. The paper starts by highlighting the perception differences in people who are blind from birth, people who lost their eyesight but were once sensitive to visual stimuli, and people with partial vision loss, and consequently, the differences in the preparation of audio description narratives. Outlining the latter in terms of challenges related to the exhibition content (audio descriptions at exhibitions with and without facilities for the visually impaired) and navigation (extremely diversified needs in various groups of visually impaired visitors), the author argues that audio description cannot be the only solution implemented by cultural institutions, although this is often the case. Without undermining the necessity, relevance, and the educational and informational value of the verbal description of visual content, she emphasises the need for other solutions and a greater open-mindedness to the diversity of this extremely heterogeneous group of visitors. Such an approach is crucial while the solutions dedicated to the visually impaired can prove beneficial for all visitors.
7
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Uwaga i uważność w muzeum

72%
EN
The article explores the category of attention in the process of visiting museum exhibitions, discussing it in three contexts: (1) studies of visitors’ focus on a specific content; (2) understanding the museum as an ‘attention discipline’ institution; and (3) specific phenomenology of attention during a museum visit, i.e. an attempt at a nonevaluative description of cognitive processes that occur when visiting the museum. While behavioural research (track-and-time studies) defined the basic principles that guide visitors’ behaviour at exhibitions, the explanation for what motivates this behaviour is limited. By focusing on mechanisms of power in the museum, the second approach – derived from Foucault’s theory and developed by Tony Bennett – introduces the concept of exhibition complex. It allows the author to describe more precisely the process of claiming the category of attention by visitors themselves and using it for their own purposes. This is how the author explains the growing popularity of ‘mindfulness’, a phenomenon largely hoped to refresh the way in which museums operate.
EN
The paper presents issues concerning the operation and activities of museums in Poland, in the context of their importance with regard to the scope and trends of tourism development at both regional and local levels. The authors focus on organizational, legal, and economical aspects of the Polish museums, especially in the years of 2007–2013. The period created a number of favourable opportunities for many sectors such as culture, tourism, sport, allowing for their development, stabilization, or even ‘social expansion’. The Duszniki-Zdrój Museum of Papermaking presents an example for the use of these opportunities, and at the same time of modern solutions for exhibition, education, and pedagogy. The article describes, among others, the structure and conditions of the Duszniki Museum, which could be a perfect reflection on the current trends for most museum objects in Poland. These include the current traditionalism of museums, supported by activities of interactive, virtual, and practical character, which lead to a dominant status of the tourist product on the local, regional, and state level.
9
72%
EN
After the dissolution of monasteries carried out in the Kingdom of Poland in 1864 the tsarist authorities established a new church office, unknown in canon law – visitor or inspector of monasteries. On behalf of bishops visitors were to carry out an annual inspection of monasteries (the bishops would do that only on exceptional occasions); acted as intermediaries in the transfer of money from the authorities to the monastics; maintained registers – updated every year – of monks and nuns in the various monasteries; presented candidates for superiors to the administrators of dioceses or put forward motions to dismiss the incumbent superiors; put forward other personnel motions, e.g. to translocate monks; gave their opinions on the monks’ requests in this respect, as well as opinions on the monks’ requests for temporary leave, enforced discipline in the monasteries, especially with regard to divine service; and usually also oversaw the annual jurisdiction exams taken by monastic priests. In addition, they could assist at monastic professions, though this was only a theoretical right, because after 1864 monastic professions were extremely rare. The visitors would submit more serious cases to diocesan bishops, dealing with minor matters – which included imposition of summary penalties – themselves by virtue of their own authority. Finally, they kept the bishops informed about everything going on the monasteries. Two visitors, Rev Józef Rzewuski in the Diocese of Kujawy and Kalisz, and Rev Józef Dynakowski in the Diocese of Płock, performed their function in a way suggesting that they supported the tsar’s anti-monastic laws. Others devotedly tried to take care of the monasteries that survived the dissolutions.
EN
The article presents the results of research obtained on the basis of the author’s original methodology for analysing visitor behavior towards the ‘monuments benches’ placed on Piotrkowska Street in Lodz. The research was designed and carried out by a team of seven students from the University of Lodz’s Faculty of Geographical Sciences. In addition to measuring the number of weekday and weekend visitors, the focus was on observing their behavior. More than 40 different behaviors and their associated positive and negative emotions were identified. Their variation was explained by various factors, the most significant of which were the monuments’ location on the city’s main street and their form. The research should be considered experimental, urging the continuation and broadening of its perspective, thus posing further or even new research questions.
PL
Artykuł przedstawia wyniki badań przeprowadzonych na podstawie oryginalnej (autorskiej) metodyki badawczej dotyczącej struktury zachowań osób odwiedzających ławkowe pomniki rozmieszczone na ul. Piotrkowskiej w Łodzi. Badania zostały zaprojektowane i przeprowadzone w siedmioosobowym zespole studentów Wydziału Nauk Geograficznych Uniwersytetu Łódzkiego. Oprócz pomiaru liczby odwiedzających w dzień powszedni i weekendowy skupiono się na obserwacji zachowań tych osób. Zidentyfikowano ponad 40 różnych zachowań i związane z nimi emocje – pozytywne oraz negatywne. Ich zróżnicowanie starano się wyjaśnić wieloma czynnikami, z których najistotniejsze to lokalizacja pomnika na głównej ulicy oraz jego forma. Badania należy uznać za eksperymentalne, skłaniające do kontynuacji i poszerzenia ich perspektywy, a więc postawienia kolejnych, czy nawet nowych pytań badawczych.
EN
The article presents the results of surveys concerning the information needs of people visiting trade fairs and the conditions for satisfying these needs on the example of the participants of KOMPOZYT-EXPO 2018 and FASTENER POLAND. The results of the surveys are preceded by an overview of literature describing the behaviours of people visiting trade fairs. The surveys were conducted during the aforementioned fairs by means of a direct questionnaire. On the basis of 98 cases qualified for analysis it was concluded, among others, that visitors during fairs look mainly for information about novelties in a given branch, about the current situation of the branch. They also look for information of an educational character. Moreover, over a half of respondents declared that they don’t prepare for participation in fairs in any specific way and when they plan the sequence of visits to particular stands, they follow mainly the invitations from exhibitors (over 54%). Summing up their presence at fairs over 30% of respondents don’t use special indicators of assessment. The described surveys, due to small size of the sample, are preliminary in character and refer to a narrow branch represented by respondents, that’s why verification based on a bigger group of respondents and representatives of other branches is required.
PL
W artykule zaprezentowano wyniki badań potrzeb informacyjnych zwiedzających imprezy targowe oraz uwarunkowania ich zaspokajania na przykładzie uczestników targów KOMPOZYT-EXPO 2018 i FASTENER POLAND. Wyniki badań zostały poprzedzone przeglądem literatury charakteryzującej zachowania zwiedzających imprezy targowe. Badania przeprowadzono w czasie trwania wymienionych imprez z wykorzystaniem ankiety bezpośredniej. Na podstawie 98 przypadków zakwalifikowanych do analizy ustalono m.in., że zwiedzający poszukują w trakcie targów przede wszystkim informacji o nowościach w danej branży, jej aktualnej sytuacji oraz informacji o charakterze edukacyjnym. Prócz tego ponad połowa badanych deklaruje, że nie przygotowuje się do udziału w targach w żaden specyficzny sposób, a planując kolejność zwiedzania kierują się przede wszystkim zaproszeniami od wystawców (ponad 54%). Podsumowując swoja obecność na targach ponad 30% badanych nie wykorzystuje szczególnych wskaźników oceny. Opisane badania, ze względu na niewielką liczebność próby, mają charakter pilotażowy i odnoszą się do wąskiej branży reprezentowanej przez respondentów, dlatego wymagają weryfikacji na większej grupie badanych oraz przedstawicielach innych branż.
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