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EN
Ostrava, which used to be nicknamed the “steel heart of the republic”, was an important industrial centre during and after socialism. The city’s official visual presentation of itself during socialism was that of a happy life in an urban environment where it is already possible to catch glimpses of a glorious future facilitated by industrialization and its related transformations to the city’s everyday life and landscape. In this paper, I present a visual analysis of the official discourse about Ostrava and everyday life there. I then confront the constituent elements of this visually produced urban landscape with distinctly more ambivalent testimonies by artistic photographers from the same period. The aim is to comprehend the basic compositional elements that furnished the multilayered image of an industrial city and people’s roles there and use the two contrasting imageries of Ostrava’s urban landscape to inquire into the relationship between urban landscape and visual discourse.
EN
The main aim of this article is to present the results of research of the São Toméan advertisement painting phenomenon. Visual discourse analysis methods were used during the research procedure. The first part of the article presents various types of research on advertisement painting and the basic characteristics of this phenomenon in West Africa. The next part of the article describes the empirical methods used to analyse the visual discourse of São Toméan advertisement painting. The main part of the text presents an analysis of empirical visual material focused on the discursive construction of identity strategies towards production and work, leisure and consumption, as well as gender.
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