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1

Infinite Interpretations? A Corpus-based Study for the Identification and Interpretation of Competing Frames in Parliament-representations in Hungary

100%

Virág Á.

Central European Journal of Communication

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2021

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vol. 14

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issue 1(28)

77-99

EN

Political communication highly depends on generic figurative frames such as Politics Is War, Object, Sport, Art and Politics Is Landscape. Regarding political art, it is suggested that artists use complex cognitive solutions (e.g. parallel issue-specific frames) in creative ways which are connected with one of the major generic frames. The study discusses parliament-representations (made between 2006 and 2015) which are not only attractive elements of the cityscape; thus, not literary representations of the building. Using the method of visual framing, the analyses (1) describe the artworks, (2) interpret the occurring symbols and metaphors determined contextually, and (3) reveal the ideological and power relations. Summing up, political artworks can be comprehended according to conventional mental schemas. However, artists usually create a minimum of two competing specifications of the general frames occurring at the same time, and let the viewer choose the one that fits better with their worldview.

2

Visual metaphor as an intersemiotic translation technique: the case of Peter Jackson’s The Lord of the Rings On “dangerous liaisons” between literature and film

100%

Stodolna A.

Między Oryginałem a Przekładem

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2017

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vol. 36

117-128

EN

Literature and film, since the birth of the latter, have been developing together and influencing one another. Although incomparable on the constructional level, those two arts are similar in nature. Narrative techniques applied in literature and film are interrelated: they use many similar techniques to tell their stories, but above all, they use similar techniques to evoke emotions in their audience. In their analyses, Film Studies researchers often evoke two basic factors: plot and emotions – these are the bases for comparison between film and literature, for discerning intersemiotic translation techniques, and also the baseline for my short analysis. In this paper, I will start with pointing out a few key issues related to intersemiotic translation in the context briefly discussed above, then pass on to visual metaphor: its structure, types, and possible functions, and finally – to case studies that will illustrate how filmmakers use the visual metaphor in their work: “light is good/dark is evil” metaphor and the case of Sméagol/Gollum’s split personality in The Lord of the Rings trilogy directed by Peter Jackson.

3

Metaphors Instrumental in Achieving the Pragmatic Effect in Animal Rights Advertisements

88%

Oļehnoviča I., Tretjakova J., Liepa S.

Research in Language

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2020

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vol. 18

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issue 4

441-451

EN

Metaphor can manifest itself in a variety of form including the visual one, which can be an extremely expressive means of communication. That is why visual metaphors are widely used by marketers and advertisers thus becoming a topical object of linguistic research programmes. The study of visual metaphor is tightly related to the study of conceptual metaphor as the target message delivered by a picture is derived from a certain source field that is employed for metaphorical representation. Another type of metaphor commonly used in visual representation is a multimodal metaphor. The present research dwells upon the study of metaphor use in animal rights protection advertisements. The hypothesis of the study is that visual metaphors present strong content that can activate emotions and contribute to the marketers’ desire to influence the audience.

4

To, co pomiędzy słowem a obrazem – znaki, symbole i metafory wizualne w autorskich książkach Iwony Chmielewskiej

75%

Kotkowska M.

Annales Universitatis Paedagogicae Cracoviensis. Studia Poetica

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2018

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vol. 6

112-135

EN

In this article, Marta Kotkowska appeals to the category of the iconic turn and appoints insignias of picturebooks of Iwona Chmielewska. The researcher also analyses meanings of the artistic expression which author uses in her books. Relying on this characterization, Marta Kotkowska presents how this “in between” words and images works, and how, almost in the real time, it generates and transform meanings. In the description of the almost indiscernible and elusive relation between the word and the image which constitutes picturebook, the semiotic categories, such as the sign, the symbol and the visual metaphor are used. The editorial deliberations concerning the congeniality of analyzing projects are summing the whole article. They emphasize that Chmielewska creates every book even in the smallest detail and with full consciousness and that both format, cover and paper, and words and images, are significant.

5

Poster, Poster on the Wall, Do You Really Mean it All? Decoding Visual Metaphor ‘Global Warming’ in Public Awareness Campaigns

63%

Platonova M.

Research in Language

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2019

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vol. 17

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issue 2

147-166

EN

The tendency to create messages using the elements belonging to different semiotic systems shifts our perception of a communicative act, contributing to the establishment of multimodal and intersemiotic communication practice. A visual metaphor is seen as one of the instances of a multimodal and intersemiotic message, which generates a text that is revealed gradually, uncovering numerous layers of meaning encoded within a metaphor and within visual, linguistic, and spatial settings it is placed in. The paper sets out to explore the notion of a visual metaphor and focuses on the application of the visual metaphor ‘global warming’ on posters created for the needs of public awareness campaigns, investigating simultaneous manifestation of iconic and metaphorical mappings in the given visual metaphor.

6

Pies wierny, ale uciążliwy, czyli rzecz o metaforze (Leśmiana i nie tylko)

63%

Muskat-Tabakowska E.

LingVaria : Półrocznik Wydziału Polonistyki UJ poświęcony zagadnieniom języka i językoznawstwa

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2014

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issue 18

283-291

EN

The paper is a polemical commentary on Wacław Cockiewicz’s monograph Metaforyka Leśmiana (Analiza lingwistyczna). [Metaphors in Leśmian’s poetry (A linguistic analysis)]. It is claimed that although the author of the book rejects as inadequate the cognitive theory of metaphor developed by George Lakoff and his followers, some of his tacit assumptions actually follow its premises. On the other hand, lack of coherent methodology and erroneous treatment of metaphor as the relation of equivalence (A equals B) result in incoherent or downright incorrect interpretation of many metaphors selected for analysis. Individual items from the corpus are presented in alphabetical order, without concern for either the level of their specificity or their semantic cognation. In effect, their systematicity is often missed. Moreover, in some cases Cockiewicz finds himself unable to interpret Leśmian’s metaphors, and thus his Rnal conclusions – though intuitively correct and partially corroborated by some of the analyses – are undermined.

7

Intermedialne warsztaty twórcze "Przestrzenie Mixmedialne", czyli kształcenie wyobraźni z wyobraźnią

51%

Limont W.

Nauki o Wychowaniu. Studia Interdyscyplinarne

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2018

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vol. 7

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issue 2

68-88

EN

The paper presents three experiments where metaphorical thinking, visualization and visual art expression were important elements. A characteristic feature of the first experiment was the use of thinking by means of analogy and metaphorical thinking with verbal and visual expressions. In the second experiment related to creative imagination, visual metaphor was dominant. The third experiment was an intermedia creative workshop, in which multimodal metaphors and playing with a specific plot were significant features. Combining physical, virtual and mental spaces as well as moving participants between mixed extended real and virtual spaces were also key factors. The intermedia creative workshop was organized by students of art education in two stages. In the first stage, they designed the workshop while in the second stage, the workshop was run among early-school-age children.

PL

W artykule przedstawiono trzy eksperymenty, w których ważne było myślenie metaforyczne, wizualizacja i ekspresja plastyczna. Charakterystyczną cechą pierwszego eksperymentu było wykorzystanie myślenia przez analogię i myślenia metaforycznego z ekspresją werbalną i wizualną, w drugim eksperymencie związanym z wyobraźnią twórczą dominowała metafora wizualna. W trzecim, mającym charakter intermedialnych warsztatów twórczych, znaczącymi elementami były metafory multimodalne i zabawa z konkretną fabułą. Ważnym czynnikiem było także łączenie przestrzeni fizycznej, wirtualnej i mentalnej, przemieszczanie się uczestników w mieszanej, rozszerzonej przestrzeni realnej i wirtualnej. Intermedialne warsztaty twórcze realizowane były przez studentów edukacji artystycznej w dwóch etapach. Na pierwszym studenci tworzyli projekty warsztatów, na drugim warsztat realizowano wśród dzieci w wieku wczesnoszkolnym.

Refine search results

2 Research in Language

1 Annales Universitatis Paedagogicae Cracoviensis. Studia Poetica

1 Central European Journal of Communication

1 LingVaria : Półrocznik Wydziału Polonistyki UJ poświęcony zagadnieniom języka i językoznawstwa

1 Między Oryginałem a Przekładem

1 Nauki o Wychowaniu. Studia Interdyscyplinarne

1 Kotkowska M.

1 Liepa S.

1 Limont W.

1 Muskat-Tabakowska E.

1 Oļehnoviča I.

1 Platonova M.

1 Stodolna A.

1 Tretjakova J.

1 Virág Á.

1 2021

1 2020

1 2019

2 2018

1 2017