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The Impact of Pictures on Best-Worst Scaling in Web Surveys

100%
Bărbulescu M., Cernat A.
International Review of Social Research
|
2012
|
vol. 2
|
issue 3
79-93
EN
Motivation and burden are two of the most important aspects that influence response rates and dropouts in online surveys. As a result, we focus our analyses on how pictures and Best Worst Scaling (BWS), two solutions for each problem, interact in the Web medium. We use an experimental design that compares a BWS with pictures, the experimental group, and BWS without pictures, the control group. Results show that pictures influence measurement of BWS in six out of 16 items. We also observe that Couper's (2001) conclusion that concordant text and images have an accentuation effect while a discordant relationship between the two has an interference impact is partly true in our data. Eight out of the 16 items are at least partially influenced by the concordant/discordant variable while four fully respect this model. We conclude by discussing the impact of our findings and its limitations.
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Ankieta internetowa jako element mixed-mode survey design: zastosowania, wyzwania perspektywy

75%
Rybak A.
Studia Krytyczne/ Critical Studies
|
2017
|
issue 4
27-43
EN
The aim of the article is to present the current knowledge on the possibilities and the advisability of the use of online survey mode in conducting surveys in the mixed-mode design. Due to the increasing difficulty in the realization of survey research in the traditional way, it is necessary to search for new solutions. The article presents the main difficulties associated with the use of Web mode, and ways of minimizing them in some areas, mainly by mixing modes in all stages of research. The solutions are based on experiments results published in international methodological literature. Eventually it indicates areas where the current knowledge is inadequate and it is necessary to carry out further experimental research.
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