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Crowdsourcing - generowanie i zarządzanie innowacjami w świetle wikinomii

100%
Kowalska M.
Roczniki Naukowe Wyższej Szkoły Bankowej w Toruniu
|
2012
|
issue 11
219-232
EN
Today, more and more often, business communities make use of collective intelligence of Internet users. Many neologisms have been created to describe the long-lasting cooperation between business companies and social networks. One of them is the term crowdsourcing. Some of the economic sector representatives see it as a forward-looking concept of management, while others consider it a tool for supporting the traditional management. Many examples of crowdsourcing solutions existing on the Internet show that many companies, to a greater or lesser extent, take advantage of this form of economic relations with customers. Some of them have even made them the basis for their business. The article ex-plains the idea of crowdsourcing, presents its typology and shows a number of Polish initiatives in this area.
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