In 2012, an initial reconnaissance was conducted of the area north of the Jiyeh (Porphyreon) site. This coastal region is heavily urbanized and progressing building investment is causing the destruction of archaeological remains, which until quite recently were relatively well preserved in places. Subsequent investments involved the expansion of the Jiyeh Marina Resort hotel complex into terrain lying to the north of the Polish excavation area. Earlier construction work connected to the hotel complex was carried out in an area originally occupied by a pottery workshop from the late Hellenistic and early Roman periods, as well as at the site of a Roman– late antique necropolis. Further construction work, conducted without archaeological supervision, revealed more ancient structures which were in all probability connected with wine production.
Recent years saw significant changes on the wine market in Poland, not only in terms of production and consumption but also sales. It can be mostly contributed to domestic legislation changes and consumers readiness to grasp Western European culture prompted by the accession of Poland to the European Union. The aim of the article is to show the changes in the Polish wine sector and to present the main determinants of wine production, such as legal and geographical conditions. The work also presents the characteristics of the supply and demand sides of the domestic wine market. It also identifies the factors that have mostly contributed to the improvement of the situation of producers and shows the impact of the COVID-19 pandemic on the level of wine sales in Poland. Critical analysis of literature and statistical data allowed the obtainment of detailed information on the topic under study and for a detailed presentation of systematized facts related to the production and trade of wine in Poland over the last several years. An important element of this article is the account of the segmentation of Polish wine consumers, in which six main groups of people imbibing the drink in question have been proposed and described.
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