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Rozwój kompetencji pracowników ujęty w sprawozdaniach niefinansowych przedsiębiorstw – „atrakcyjnych pracodawców”

100%
Krajewska- Nieckarz M., Sobczyk M.
Ekonomika i Organizacja Przedsiębiorstwa
|
2017
|
issue 1 (804)
102- 109
PL
Celem artykułu była identyfikacja praktyk w zakresie rozwoju kompetencji pracowników, które mogą służyć kreowaniu wizerunku atrakcyjnego pracodawcy, ujętych w sprawozdaniach niefinansowych przedsiębiorstw będących laureatami konkursu „Randstad Award 2015. Wizerunek kreuje rzeczywistość”. Zastosowano metodę krytycznej analizy literatury i metodę analizy treści źródeł zastanych w postaci sprawozdań niefinansowych. W wyniku przeprowadzonego badania wskazano praktyki przedsiębiorstw w zakresie rozwoju kompetencji ich pracowników.
EN
The aim of the article was the identification of those practices that stimulate professional competence development and were disclosured in the non-financial reporting of enterprises presented as winners of „Randstad Award 2015. Image creates reality”. The critical literary analysis method and the content analysis of non-financial reports have been used. As a result of research: there established which practices aimed at competency development of employees are disclosed in the non-financial reporting of the companies and which of them support the employer branding.
2
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Znaczenie budowania wizerunku pracodawcy na nowym rynku pracy

84%
Bartkowiak M., Szłapińska J.
Dyskursy Młodych Andragogów / Adult Education Discourses
|
2014
|
vol. 15
25-38
EN
Shaping the image of a modern employer regarding the demands of the job market is the main area of interest in this article. The starting point for the discussion on the changes and tendencies on the job market and the key competences that both employees and work candidates should possess is showing the unique way the modern company works. The so-called employer branding issues, which are important from the companies’ point of view, are also addressed. That being so, the need for shaping the image of an attractive employer according to the employees’ expectations is the final issue described in this article. The way the employer shapes his image is reflected in the employees’ attitude, who either perceive him as an attractive “workplace” or not very flexible and objectifying the staff. An attractive modern employer shapes the work environment, especially when it is meant for the ambitious and talented workers. A consciously planned and implemented image and recruitment policy of a company build the brand, increase prestige and ensure a strong market position.
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