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EN
The article treats of the problems related to the existence of celebrity (fame). The case of celebrity in the pop-cultural reality is an interesting novelty in Polish sociology, yet poorly considered and shaped empirically or methodologically. The main purpose of this article is to present essential characteristics of being a celebrity in Polish media. In this study, the celebrity has been presented using the example of a music journalist and TV show host - Kuba Wojewodzki. His behaviour, broadcasts and comments regarding others in the show business, have been taken into consideration and analysis. Categorisation is an important element in analysing the content of mass media and has been used in this article. All considerations were placed in theoretical frames of pop culture. The main purpose of this article is to answer the question which reflects the leading problem of this work. Hence, what are the characteristics of a celebrity and what are the social consequences from performing the celebrity role of in society and models of masculinity.
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PL
W artykule zaprezentowana została część badań przeprowadzonych na obszarze Podhala dotyczących współczesnych wzorów męskości. Obowiązujące w danej społeczności wzory kulturowe są związane z wartościami ważnymi dla jej członków. Kluczową zaś wartością, mającą wyraźne przełożenie na funkcjonujący na Podhalu wzór kulturowy, a tym samym determinującą postawy i zachowania mieszkańców, jest rodzina. Istotnym aspektem badań była przytoczona analiza współczesnej rodziny podhalańskiej i relacji między jej członkami.
EN
The article is presenting part of my research on patterns of masculinity. I have analyzed the transformations taking place in the surrounding world which have an impact on the attitudes and patterns of behaviour, checking which of them have the strongest influence on the deconstruction of the cultural model of masculinity. My study therefore shows the male models that are currently being implemented in Podhale and the factors that shape them. Patterns of masculinity are very closely linked with the values prevailing in the region. The most powerful factors shaping attitudes in Podhale, are: family, religion and locality, so, an important aspect of the study was quoted analysis of the modern family Podhale and prevailing agreements between its members.
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