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Determinanty wyboru banku przez młodych klientów

100%
Sołtysiak M.
Zeszyty Naukowe PWSZ w Płocku. Nauki Ekonomiczne
|
2015
|
vol. 2(22)
197-203
EN
Using banking services is an everyday and popular phenomenon for Polish educated youth aged 20 or so. The fully understand that the lack of their own bank account may contribute to their financial exclusion and therefore influence their quality of life. For this reason these bank clients are characterised by high banking competences. Representatives of the group in question tend to focus on the convenience and cost minimisation while choosing their bank. Considering the bank's choice they mainly pay attention to its distribution chain, in particular the numer of cash dispensers, as well as the location of its outlets. Next, the customers are affected by the recommendations of relatives or close people around them. Majority of the youth already own their bank account with online services' access and the cost of such account does not normally exceed 5 PLN. Finally, the bank's choice made by the young people is more dependent on the opinion of their relatives or friends rather than the bank's advert or the bank attendants' recommendations.
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