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KAMPANIE SPOŁECZNE W MEDIACH A KULTURA BEZPIECZEŃSTWA

100%
Seweryn A., Piwowarski J.
Kultura Bezpieczeństwa. Nauka – Praktyka – Refleksje
|
2013
|
vol. 13(13)
98-115
EN
The choice of media is an essential part of the preparation of an advertising campaign. Specialists in numerous publications and books are written, it is important to pay attention to the proper selection of media based on the difference between the target groups to whom it is addressed campaign. The differences that may impact on the choice of advertising media are: age of the respondents, place of residence, sex. The target group to which it is addressed campaign has its own particular way of communication and perception of the world, so examine it may be important for advertisers in the selection of appropriate media and communication. Advertisers often save money for preliminary studies on the target group, which is reflected in the end result of the campaign. This paper presents the above depending on the two campaigns in the context of social security.
2

Aggressive Driving: Associations between Car's Brand and Driver's Gender among Young Drivers in Latvia

88%
Perepjolkina V.
Signum Temporis
|
2009
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vol. 2
|
issue 1
85-92
EN
Introduction. In Latvian community, there is a strong social belief that BMW owners are more aggressive than the drivers of other car brands.Aim of the Study. To investigate the effects of private car's brand (BMW vs. non-BMW), driver's gender, and their interaction on self-reported aggressive driving behaviour among young Latvian drivers.Materials and Methods. Forty BMW owners and forty other brand owners (20 males and 20 females in each group) aged between 20 and 30 years, filled out the ‘Aggressive Driving Scale’ (ADS, Valtere, Perepjolkina, 2006).Results. It was established that drivers owning a sedan type BMW cars reported more aggressive driving behaviour than the drivers of other sedan type vehicle brands, irrespective of their gender.Conclusions. This implies that the vehicle itself, its image or other drivers' assumptions about it may possibly influence the behaviour of the driver.
3

Pedestrian Representation Through the Analysis of Little Stories

75%
Gaymard S.
Psychology of Language and Communication
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2012
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vol. 16
|
issue 3
185-200
EN
This research is concerned with the problem of pedestrians as vulnerable road users. It falls within the study of social representations and risk. In this study, the representation of pedestrians by both young and experienced drivers was analyzed. A questionnaire of eleven little stories was devised and used to contextualize the environment more clearly. The participants had to make up an ending for the story according to their own behavior or feelings in each situation. Multiple correspondence analysis via the categorization of the verbatim accounts reveals homogeneity in the reactions and feelings of both groups. This homogeneity reflects the importance of civil attitudes in situations of interaction since they call on the notion of “respect.” Finally, the qualitative approach of the little stories highlights the place of emotions in specific driver-pedestrian interaction contexts.
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