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ECONOMICS
|
2015
|
vol. 3
|
issue 1
163-173
XX
Savremeni uslovi poslovanja zahtijevaju od preduzeća brzo mijenjanje, prilagođavanje i konstantno usavršavanje. Opstanak, rast i razvoj na sve većem i dinamičnijem tržištu mogu obezbijediti preduzeća koja na vrijeme dođu do potrebnih znanja, informacija i tehnologije. To su najčešće najpotrebniji resursi za rast i razvoj i za ostvarenje postavljenih ciljeva preduzeća. Nerijetko se dešava da preduzeća ne raspolažu svim navedenim resursima i do njih, u savremenim uslovima poslovanja, dolaze na osnovu razvoja međunarodnog transfera. Međunarodna trgovina obezbjeđuje brži i lakši transfer tehnologije i znanja između zemalja na različitim krajevima svijeta. Takav način funkcionisanja i poslovanja preduzeća, tj. transfer tehnologije i znanja donosi preduzeću brojne prednosti i olakšava mu razvojni put.
EN
Modern business conditions demand from enterprises rapidly changing, adapting and constant improvement. Survival, growth and development in a growing and dynamic market can provide enterprises the time they have the necessary knowledge, information and technology. These are usually the most needed resources for growth and development and to achieve the objectives of the company. It often happens that companies do not have all these resources and do the same in contemporary business coming through the development of an international transfer. International trade provides a faster and easier transfer of technology and knowledge between countries in different parts of the world. This way of functioning and operations of the company, ie. transfer of technology and knowledge brings many benefits the company and facilitate his development path.
ECONOMICS
|
2015
|
vol. 3
|
issue 1
135-147
HR
Današnje kompanije su zavisne od nematerijalne imovine koju čine informacije, znanje, inovacije i kreativost, a to su glavni resursi digitalne ekonomije. Da bi se pojavile i opstale na globalnom tržištu, u digitalnom dobu, današnje kompanije moraju posjedovati performanse kojima će zasjeniti konkurenciju i ostvariti privredni progres. Te performanse se ogledaju u intelektualnom kapitalu, odnosno u umovima ljudskih resursa kompanije, njihovim međusobnim odnosima, kao i odnosima sa eksternim saradnicima. Intelektualni kapital je jedan od krucijalnih koncepata kreiranja konkurentske prednosti u digitalnoj ekonomiji. Cilj ovog rada je ukazivanje na skrivenu vrijednost intelektualnog kapitala koja već decenijama sazrijeva u tišini i čeka pravi trenutak da “eksplodira”. Znanje koje kompanija posjeduje, kao i način na koji ga primjenjuje danas je odlučujući faktor za ostvarivanje optimalnog razvoja potencijala digitalne ekonomije, te stvaranje stabilnog društvenog sistema. Predstavljajući različite metode mjerenja naučnici su omogućili ostvarivanje prava vlasništva i mjerenje intelektualnog kapitala kompanije. Od esencijalnog značaja je zaštita intelektualnog kapitala, jer u digitalnoj ekonomiji, gdje se gotovo sve vrši elektronski, pojam “zloupotreba” je dobio sasvim novo značenje. Naposljetku, intelektualni kapital je ultimatum neophodan za postizanje dominacije na globalnom tržištu i ostvarivanje ekonomskog prosperiteta.
EN
Today’s companies are dependent on intangible assets consisting of informations, knowledge, innovations and creativity which are the main resources of the digital economy. To emerge and survive in the global market, in the digital age, today’s companies must own performances which will outshine the competition and achieve economic progress. These performances are reflected in the intellectual capital that is in the minds of the human resources of the company, their mutual relations as well as relations with external stakeholders. Intellectual capital is one of the crucial concepts in creating competitive advantage in the digital economy. The aim of this paper is to point out the hidden value of intellectual capital, which for decades matures in silence, waiting for the right moment to “explode”. The knowledge that the company owns, as well as the way in which it applies, today is a decisive factor for achieving the optimal development potential of the digital economy and to create a stabile social system. Presenting the different methods of measurement scientists enabled realization of ownership rights and meausuring intellectual capital of the company. Protection of intellectual capital is essential, because in the digital economy, where almost everything is done electronically, the term “abuse” was given a whole new meaning. Finally, intellectual capital is the ultimatum necessary to achieve market dominance and achieving economic prosperity.
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