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The implicatures on Outdoor Media Related to the Covid-19 Appeal

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Wahdaniah W., Surbakti E. B., Jaya I., Nuthiha R., Jamilah J.
Language, Discourse & Society
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2022
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vol. 10
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issue 1
110-127
EN
The bloom of reports in outdoor media such as circular letter, banners, and brochures regarding the appeals in preventing Covid-19 is interesting to analyze. This study aims to describe the meaning of implicatures and the causes of implicatures found in outdoor media, namely brochures, billboards, banners, and Covid-19 circular letter in the city of Lhokseumawe, Aceh, Indonesia. The type of research used in this research is qualitative with a descriptive-qualitative approach. 30 data were taken from outdoor media from February to May 2021. The data collection technique was carried out using the listen, be free, engage (get involved), talk (Simak Bebas Libat Cakap/SBLC) technique and take notes. After the data was collected, the next step was data analysis based on the formulation of the problem, namely how the meaning of implicatures and the causes of implicatures are. The meaning of implicatures was analyzed using the equivalent method by grouping the data based on the criteria and the advanced technique used by Equalizing/Distinguishing Comparison (Hubung Banding Menyamakan/Membedakan/HBSP) technique, while the causes of implicatures were analyzed using Dell Hymes theory, namely the SPEAKING speech component. The results of this study found that the meaning of implicatures contained in external media was in the form of conventional (96.6%) and non-conventional (3.33%) implicatures with implicature meanings in form of invitations, information, and appeals. The causes of implicatures found are influenced by the background of the atmosphere, the participants, the results, the message, the tone of speech, and the form of discourse.
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