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EN
Background. The dissemination of mobile devices has created new opportunities for communication, work or reaching the client. The fight for the client takes place not only on the basis of the traditional media and websites, but also through sharing a variety of mobile applications. The aim of the research was the analysis of selected web applications and the evaluation of their functionality for innovative sources of tourist information for students. Material and methods. The research was carried out in the years 2012–2014 among 268 students of different colleges in Poznan. The research tool was a questionnaire survey, consisting of two parts. The first part concerned Internet-based technologies, while the other was dedicated to mobile applications used in tourism. Results and conclusions. The increase of the number of mobile device users encourages the creation of various applications used in tourism, which are an innovative source of information. The research shows that, according to the respondents, the use of mobile applications can result in an increase in tourism demand, regional development, as well as safety and comfort.
EN
Background. Medical tourism is considered a conscious human activity in which a traveller is aimed at getting health care to maintain better health or aesthetic look of their own body, combined with relaxation, regeneration of mental and physical power, exploring amenities and entertainment. The aim of the study was the analysis of adult women’s opinions on medical tourism and on cross-border healthcare. Material and methods. In the study, 89 adult women from Great Poland aged 40–60 took part. The results were collected by means of the author’s diagnostic survey. Results and conclusions. The researched people did not know the definition of medical tourism, they associated it with health tourism (wellness and spa). Medical tourism is becoming more and more popular. Low prices, a dedicated staff, high standards of medical care, and a central location are advantages of Poland. To make a reasonable choice, patients must have an access to all the information they need on health services abroad, so it is important to accept the law that implements directives on the application of patients’ rights in cross-border healthcare.
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