The paper scrutinizes several linguistic issues which are crucial for understanding the role of a crisis as a driving force for total revision of the axiological hierarchies. Pragmatics of the key terminology, verbalization of the modern valuable ideas and parallelism of the traditional and non-traditional values are in the centre of the study. Development of the values ‘old age’, ‘life’, ‘health’ in Russian and Bulgarian languages serves as an illustration for the theoretic matters.
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.