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1

Joint-venture with a Foreign Investor

100%
Oczkowska R.
Ekonomika i Organizacja Przedsiębiorstwa
|
2006
|
issue 7(678)
45-50
EN
The results of the research carried out among 148 enterprises show that the eagerness to enter Polish market with relatively less resources than in case of direct investment, as well as, avoiding investment barriers on Polish market have constituted the most important reasons for choosing joint venture by foreign investors. Among the most significant benefits of a joint venture the questioned enterprises indicated the strengthening of the competitive position, the improvement of the enterprise's market image, as well as, an inerease of final consumers' satisfaction.
2

Internationalisation of Enterprise Activities

100%
Oczkowska R.
Ekonomika i Organizacja Przedsiębiorstwa
|
2007
|
issue 2(685)
13-19
EN
Relations between enterprises' internationalisation and adequate marketing strategies are presented in the article. The authoress defines international and global marketing. With respect to marketing applied on foreign markets, the role played by configuration and co-ordination activities aimed at creation of value added and competitive advantage is explained.
3
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Transfer wiedzy między partnerami aliansu strategicznego

63%
Mikuła B., Oczkowska R.
Organizacja i Zarządzanie : kwartalnik naukowy
|
2009
|
vol. nr 2
121-137
PL
Artykuł prezentuje dyskusję pojęcia alians strategiczny oraz omawia różne formy aliansów. Ponadto wskazuje na rosnącą rolę porozumień nastawionych na uzyskiwanie kluczowych informacji od partnerów czyli tzw. learning allianse. Kolejna część przedstawia istotę transferu wiedzy między partnerami aliansu. Zaprezentowano trzy możliwe podejścia do organizacji transferu wiedzy w aliansie strategicznym i rozwinięto podejście bazujące na koncepcji procesów organizacyjnego uczenia się. Wskazano także na korzyści i zagrożenia transferu wiedzy w aliansach typu "learning".
EN
In the paper there is presented a discussion on strategic alliance meaning and different forms of alliances described. The author points out the rising role of learning agreements – the settlements directed towards gaining the key information from the partners. The following part is on the nature of the knowledge transfer between the partners. There are listed three possible approaches to organization of knowledge transfer in strategic alliances. The approach based on the concept of organizational learning processes is developed. The benefits and threats of knowledge transfer in alliances of learning type are also listed.
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